D E S I G N

DRNABILAH
HASHIM
T H I N K I N G
PRESENTATION
 PRODUCTSKETCHESWITH TECHNICAL SPECIFICATION

PURPOSE

PROBLEM SOLUTION CUSTOMER

SEGMENT
COSTSTRUCTURE UNIQUE VALUE PROPOSITION
 7 elements of DTPresentation
1.Product sketch - technical specifications to explain how the product/
service works
2.Purpose of product – benefit of using the product/service
3.Problems – state the main problem of current situation
4.Solutions – suggestions to overcome the problems using the
product/service
5.Customer Segments – targeted customers/users
6.Cost Structure – all expenses involved constructing the
product/service
7.Unique Value Propositions (UVP) - the 'x' factors of the product/
service
CASESTUDY:GRABCAR(SERVICE)
No Element Example

1 Product Sketch Sketching of technical information about GrabApp.

2 Purpose of product Tooffer competitive price/ easier to communicate

3 Problems Time waste in waiting, costly

4 Solutions Fast service, safety, fixed price (certainty/booking confirmation)

5 Customer Segments Passenger, traveler, tourist

6 Cost Structure Platform maintenance, cyber security

7 Unique ValueProposition New car, conducive, hospitality, customer feedback (star rating)
CASESTUDY:DRONE(PROCDUaCsTe)Study: Drone (Product)
No Element Example

1 Product Sketch small, light weight, camera, hovering,floating

2 Purpose of product observation, spying, aerial view, security

3 Problems pending data, high cost

4 Solutions live updates, low cost

5 Customer Segments security service, government agencies

(JUPEM, traffic, local authorities)

6 Cost Structure system controller, pilot, data management

7 Unique Value Proposition bird eye view, low cost,remote

CASESTUDY:DRONE(PRODUCT)SKETCHSAMPLE

Source:https://www.researchgate.net
GROUPACTIVITYFORPRESENTATION

• In your group, discuss a case study of a product or service using the 7

elements
• (Duration:15 minutes)

• Present your case study

• (Duration: 5 minutes)