1

Education Industry
Online and Offline
Education 2

Education involves:
 Acquiring or imparting general knowledge
 Preparing others and oneself intellectually for a mature life
 Developing the power of judgement and reasoning

Informal Refers to the un conventional

Formal Consists of primary schools,
type of educ ation for example
seconda ry schools, colleges
education and uni versities
education museum, mo ral value given by
parents etc.
Offline Education System 3
Offline education includes
school, colleges, universities,
coaching classes, training
centres etc

Every tier 1 and tier 2 city Offline education is mainly

has at least 100 of coaching supported by government of
institutes ranging from India at primary level but a
school tutoring to different lot of private players are also
competitive examinations. available.

As per the Ministry of

Higher education can be
Human Resource
further divided into medical,
Development (MHRD) data
engineering, management,
2011- 2012, there are 1.3
science, arts etc
million schools in India.

As we increase upwards
towards graduation level,
there are more than 900
universities and 39000
colleges providing higher
education.
Offline Education System 4

Central govt. state govt. higher

public sector Schools funded funded education
institutions institutions institutions
Indian
Education higher
System Formal setup schools education
institutions
Private sector
non formal coaching multimedia vocational
pre-schools
setup classes schools training centres
Changes in the last few years 5

Certain new changes:

Numerous institutes Around 98% children
• Online education
have come up in the were enrolled in school
• Distant education
last few years in 2017.

1 2 3 4 5

Literacy rate in India Private education

was 74% in 2011, market has
projected to reach increased - U.S $ 40
85% by 2021 billion in 2008 to U.S
$ 68-70 billion in
2012
Changes in the last few years (cont.) 6

Women’s literacy Vast increase in the

rate: less than 30% Expected number of
number of internet users
before 2001; currently smartphone users in
from 2011 – 2016
58% India now – 450 million

6 7 8 9 10
Saakshar Bharat Expected number
mission by GOI to of internet users in
increase female India by 2021- 735
literacy rate million
Increasing Education Industry in India 7
Overview of the online education ecosystem in India
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• The online platform providers play a pivotal role in the online education ecosystem
• The platform providers have increasingly played the role of content providers and curators
• C2C business models have also emerged where the platform connects prospective teachers
and students
• B2B offerings are prevalent in higher education, where institutions offer degree/diploma
courses
• Corporate tie-ups assist in co-creation of industry certified content
• Improved internet connectivity and adoption of digital payment options have significantly
aided in the growth of online education in India
Key categories of online education 9

Primary and secondary supplemental education

• Supplement to school learning for students enrolled in primary and secondary classes in
school

Higher education

• Provide an alternative to traditional higher education courses

Test preparation

• Online programs aimed at coaching students in preparation for competitive examination

Reskilling and online certifications market

• Courses designed to assist users in skill enhancement, which may result in certifications

Language and causal learning

• Learning of non- academic subjects such as spoken English and playing guitar
Growth rate of online education market 10

Online Education Market USD (in Millions) No of paid users (in 000s)

Primary and Secondary Supplemental 73 467

Education

Test Preparation 43 196

Online Certifications 93 499

Higher Education 33 55

Language and Casual learning 5 353

Digital learning platform 11

W3 Schools Khan Academy

Codecademy Tata Interactive Platform
ONLINE TEACHING
Ask IITians Udemy
PLATFORM IN INDIA
Tutor Coursera
Open Yale Courses TopScorer
Apna Course Aakash Itutor
Internshala EDX
Benefits of Digital learning platform 12

Self-discipline and Flexible schedule and

responsibility environment

More choice of course

BENEFITS
Less costs and debts
topics

Quality education to
Industry relevant training
potential students
Key challenges of online education 13

Low Convenience
awareness drives
about online adoption in
Lack of
platforms: Internet metros(tier 1 Concern over
recruitment
42% connectivity cities): High authenticity
assistance
respondents no. of offline
were not courses
aware available
Future of Online Education 14

 Hybrid channel adoption by existing traditional and online play

 Online education has reduced the age constraint for learning. Individuals across
age groups have the opportunity to conveniently work on knowledge
improvement and skill building
Roadmap to Future of online education 15

• Gamification concepts to enhance user engagement

• Players in this space to adopt a hybrid channel approach
• Collaboration of online and offline channels to provide ubiquitous content and
learning
• Online education will evolve the concept of continuous learning
• Business model evolution in line with changing customer requirements

Hybrid Collaboration Continuous Evolution

Gamification
Channel Learning
Interview – Questions asked 16

 How the education sector is changing with the advent of technology?

 Why online education is expected to succeed more than offline education. What
are the advantages of online?
 What are methods your organization takes to increase the awareness among
students regarding online education via online courses?
 How do you prepare online courses and how do you provide 24 hours faculty
support to students while they are doing a course from your platform?
 Which is the more relevant audience for online education sector?
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