Group - 9

12.Balaji Sridharan
13.Balla Rachana
15.Chilaka Harsitha Saranya
40.Rajeevi Parsa
53. Sahil Sethi
61. Surukonti Amarendar reddy
1
Index
Contents Slide No

Introduction: Fertilisers 3

Global & Indian Fertilizer Industry Overview 4

Global players on the Basis of market share 5

Porter’s five forces model 6

Distribution channel of fertilisers 7

Network 8

Deregulation of urea 9

Micronutrients 10

Bio-fertilizers 11

Impact of bio fertilizers on Indian agriculture 13

SWOT Analysis 14

Nutrient Based Subsidy rates for Phosphatic and Potassic (P&K) fertilizers 15

Fertilizer Control Order 17

DBT in Fertilizers 18

Water soluble fertilisers 21

2
Neem coated urea 23
Introduction: Fertilisers

The actual production of all the fertilizers during the year 2016-17 was 414.41 Lakh Metric
Tonnes.

The estimated production of all the fertilizers during the year 2017-18 is expected to be
462.2 Lakh Metric Tonnes.

Sector-Wise production of Major fertilizers during 2016-17.

Sector Urea Complex Fertilizers
Public Sector 29.5% 14.7%
Co-operative Sector 27.6% 29.5%
Private Sector 42.9% 55.8%
3
Source: Annual Report 2016-17,Ministry of Chemicals and Fertilizers, GOI
 Global & Indian Fertilizer Industry Overview
 Indian Fertilizer  Global Fertilizer
Industry Value - INR Industry Value - USD
5,437 Billion in 2018 155.8 Billion in 2018

 CAGR is expected to be  CAGR is expected to be

12.3% during 2019-24 3.8% during 2019-24

Nitrogenous
Farm Manure

Chemical Fertilizers
Fertilizers

Organic Manures
Phosphatic
Compost Fertilizers
Classification of Fertilizers
Potassic
Green Manure Fertilizers
Complex
Vermi Compost Fertilizers
Sources: Indian Fertilizer Market Report
4
Global Fertilizer Market Report
 Global players on the Basis of market share

6.00%

5.50%
5.00%

4.70%
4.00%

3.60%
3.00%

2.00%
2.10%

1.60%
1.00%

0.00%
Nutrien Ltd (canada) YaraInternational ASA (norway) The Mosaic Company (US) CF Industries Holdings, Inc (US) Israel Chemicals Ltd (Israel)

5
Porter’s five forces model • Low
• Farmers communicate with
each other hence always has
tendency to buy what others
are using
• Huge capital investment
• Building up faith is difficult
Threat of new • Highly dependent on import of
• High entrants rock phosphate
• Bio fertilizers • Limited natural gas availability
• Organic fertilizers
• Manures (cattle dung, Competitive Bargaining • High
Threat of
FYM) rivalry power of • Main source of
substitutes
• Green Manures (High) suppliers the raw
• Vermicompost material for
production are
Bargaining power the natural
products.
of buyers
Low • Few
• No alternative to rockphosphate
urea reserves
• Awarness among
farmers is less

6
Distribution channel of fertilisers

Department of Agriculture & Co-operation (DAC)

projects monthly demand in consultation with the State
Governments before each season

DOF allocates sufficient/adequate quantities of fertilizers to

States by issuing monthly supply plan and continuously
monitors the availability

Online monitoring system(web online based) also called as

Fertilizer Monitoring System (FMS);

Regular Weekly Video Conference is conducted jointly by Department of

Agriculture & Cooperation (DAC) Department of Fertilizers (DoF), and
Ministry of Railways with State Agriculture Officials and corrective actions
are taken to dispatch fertilizer as indicated by the State Governments.

7
Network
The system as it exists today comprises the following categories of
dealers:
• Categories of dealers
• Co-operatives - Institutional Agencies such as Agro Industries
Corporation, etc.
• Wholesale distributors, Small dealers
• Company-run retail outlets, e.g. IFFCO.
• Point of sales

8
 DEREGULATION OF UREA

Objectives- Measures-

To reduce Deregulation of
excessive Urea and putting it
reliance of in place of
farmers on Nutrient Based
Urea Subsidy(NBS)
similar to P & K
fertilizers
To control the
diversion of urea by
buyers for industrial
use Limiting the number
of subsidized bags
To control smuggling to neighboring countries of Urea for farmers
such as Nepal and Bangladesh where price of
Urea is higher
9
 Manganese- Direct role in
Boron- Supports the structural photosynthesis, accelerates
and functional integrity of plant germination and maturity
while increasing the
cell membrane availability of phosphorus and
calcium
MICRONUTRIENTS
Copper- Activates enzymes and
catalyzes reaction in growth Molybdenum- Required for
processes and ensure protein the synthesis and activity of
synthesis the enzyme nitrase reductase

Iron- Associated with energy Zinc- Chlorophyll formation,

transfer, nitrogen reduction and conversion of starches to
fixation, lignin formation sugars, auxin formation

Chlorine- Opening and closing of

stomata, also ensures firmness of
leaves
10
 BIO-FERTILIZERS
Bio fertilizer is a substance that consists of living microorganisms, which help in the growth of plant
by increasing the supply of nutrients to it.

Types of Classification of Bio-Fertilizers

Bio-Fertilizers • Rhizobium
• Azotobacter
• Azospirillum
• Azolla
N2 Fixing P Solubilizing • Cyanobacteria
• Phosphate solubilizing microorganisms
• AM Fungi
Bio-fertilizers Plant growth • Silicate Solubilizing Bacteria (SSB)
P Solubilizing Micro-nutrient promoting • Plant Growth Promoting Rhizobacteria
Rhizobacteria

11
https://www.researchgate.net/publication/323185331_Role_of_Biofertilizers_in_Agriculture
 Methods of Application:
• Seed treatment
• Seedling root dip
S • Soil treatment

Advantages Constraints in Biofertilizer

• Eco- friendly and cost effective Technology
• Enhances soil quality • Lack of qualified personnel in
• Improved crop yield by 10-25% production unit
• Converts complex nutrients into • Infrastructural constraints
simpler form for availability of • Financial constraints
plants • Unawareness of the benefits of the
• Improves root proliferation due to technology
release of growth promoting • Late effect of results on crops,
hormones makes it difficult to convince
• Results are slow, but with time they farmers
are spectacular
12
https://www.researchgate.net/publication/323185331_Role_of_Biofertilizers_in_Agriculture
IMPACT OF BIO-FERTILIZERS ON INDIAN
AGRICULTURE

 Cost efficient means of improving crop productivity

 Green Revolution caused severe soil depletion and bio-fertilizers are an affordable
means of improving soil health
 Improving condition of soil by adding microorganisms to soil
 Fertilizer target production for 2020 is 28.8 million tons & estimated availability is 21.6
million tons

13
 WEAKNESS
STRENGTHS • Insufficient production
• High manufacturing base
• Dependency on rain and irrigation
• Low cost manufacturing cost
• Gas supply dependency on other
• Higher margins for companies
companies
• Lost cost qualifies man power
• Delayed payment of Government
subsidies
SWOT
ANALYSIS
OPPURTUNITIES
THREATS • Expanding market by
• Environmental concern globalization
• Uncertain Government policies • Large domestic market
• Development of organic farming • Small land holdings
• Growing health concerns • High food demand of growing
populations
14
Nutrient Based Subsidy rates for Phosphatic and Potassic (P&K) fertilizers

The cabinet
Committee on Per Kg Subsidy
Nutrient Economic Affairs rates(in RS.)
chaired by Prime
Based Minister Shri Nitrogen(N)-
Subsidy(NBS) Narendra Modi has 18.901
programme approved the Phosphorous(P)-
for fertilizer proposal of the
Department of 15.216
was initiated fertilizers for fixation Potash(K)-11.124
in the year of Nutrient Based
2010. Subsidy(NBS)rates Sulphur(S)-2.722
for P&K fertilizers for
the year 2018-19.

15
 Financial Outlay:
The expected expenditure for
release of subsidy on P&K
Fertilizers during 2018-19 will
be Rs.23007.16 crore
The government is making
available fertilizers, namely Urea
and 21 grades of P&K fertilizers to
farmers at subsidized prices
through fertilizer manufacturer
importers.
pib.nic.in/PressReleaseIframePage.aspx?PRID=1526901
16
Fertilizer Control Order
Fertilizer Control Order,
1985 which is
There are 74 Fertilizer
administered by
Quality Control
Department of
Laboratories in the
Agriculture Cooperation,
country which includes 4
Govt. of India has been
set up by Central Govt. as
issued under the
CFQC&TI, Faridabad.
Essential Commodities
Act, 1955.

The FCO provides for

compulsory registration
of fertilizer
manufacturers, importers
and dealers specification
of all fertilizers
manufactured/imported
and sold in the country.

17
DBT in Fertilizers

Under the fertilizer DBT system, 100%

The Direct Benefit Transfer (DBT)
subsidy on various fertilizer grades shall
Division is headed by Additional
be released to the fertilizer companies,
Secretary who is assisted by a
on the basis of actual sales made by the
Director(DBT).
retailers to the beneficiaries.

18
 24 state Department of
Coordinators fertilizers has
have been implemented
appointed across Direct Benefit
all the states to Transfer System
monitor on-going on a pilot basis in
DBT activities. 17 districts.

Approximately The farmers will

2.39 lakh retailers
were sensitized
during the
introductory
training sessions
conducted by LFS.
continue to receive
Urea at statutory
subsidized prices
and P&K fertilizers
at subsidized prices
in the market.

19
 The initial 85%-90%
The balance 10%-15%
payment (95% in urea)
is released on the
is released as “On
confirmation of receipt
account “ payment on
by retailers in mobile
receipt of fertilizers in
Fertilizer monitoring
the district.
system mFMS.

The farmer or buyer’s

The proposed DBT
identity is
framework is a
authenticated either
beneficiary driven
through biometric,
subsidy payment
adhar based, Unique
mechanism being
identification number
initiated at national
or Voter ID Card or
level.
kisan Credit card.

20
WATER SOLUBLE FERTILIZERS

Definition:

Water soluble fertilizers are fertilizers that can be readily dissolved in water and added or
leached out of the soil easily.
Water soluble fertilizers help in controlling availability of precise amount of
nutrients to the plants and the results will be more exact in case of soil-less mixes.

21
 Examples of Water Soluble Fertilizers:
Fertilizer Solubility at 20 dc (g/l)

Ammonium Sulphate 750

Calcium Nitrate 1290
Potassium Chloride 350
Magnesium Nitrate 710
Mono Ammonium Phosphate – MAP (12-61-0) 374

Mono Potassium Phosphate – MKP (0-52-34) 230

Potassium Nitrate 209

Potassium Sulphate 110
22
https://www.smart-fertilizer.com/water-soluble-fertilizers
NEEM COATED UREA

• Urea coated with Neem tree seed oil is called Neem-coated urea

HISTORY:
• On 02/06/2008, GOI notified that 20% of total urea production in the country should be
of neem-coated urea
• On 11/01/2011, GOI increased it to 35%
• Similarly, on 24/03/2015, it is increased to 75%
• From 25/05/2015, 100% of production in the country is neem-coated urea

23
 BENEFITS OF NEEM-COATED UREA:
• Improvement of soil health
• Reduction in pest & disease attack
• Reduction in use of plant protection chemicals
• Significant increase in crop yields as follows,

Crop % increase in yield

Paddy 5.79
Sugarcane 17.5
Maize 7.14
Soya bean 7.4
Red gram 16.88
https://rajiasacademy.com/2017/03/26/neem-coated-urea-pib-summary/
24