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Symbolically this could be expressed as follows:
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Or Profitability
•Pricing in Marketing Index [PI] = [B – C] /C x 100
Where B = Gross discounted benefits, and
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Maslow's Need Hierarchy Theory of Motivation (Explained With Diagram)
C = Gross
Sponsored Links discounted costs.

You
Example:May Like suppose the gross discounted value of benefits is Rs.103 784 and gross discounted va
Tom Selleck And His Partner Are Still TogetherMiss Penny Stocks
BCR = Rs. 103784/80000 = 1.297 [app.]
PI = [Rs. 103784 – Rs. 80000]/Rs. 80000
= Rs. 23784/80000 = 0.297 [app.]
The salient feature of BCR is that it can also explain the NPV position of an investment. If BCR is equal to ON
Decision Criteria:
In the case of independent investments, accept a project if the BCR is greater than one and reject it otherwise.
Under conditions of capital rationing or budget constraints, rank the projects in the descending order of their
BCR is particularly useful for ranking the projects on the basis of their profitability. However, it suffers from t
Example 3:
Calculate the NPV and BCRs of Machine A and Machine B from the following information

The management determines 10% as the desired rate of return for the proposed investment pr

Solution: