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Assess Resources
What external resources will you need?
Which in-house resources can you make use of?
Decide on Methods
Select the method which is most appropriate
Write Questionnaire
Decide on what questions to ask?
Set the types of response formats.
Set the layout of the questionnaire.
Prepare Sample
Decide on the sample design.
Identify sources of sample.
Train interviewers
Collect data
Process data
Code the data
Data enter the information
Take Action
Survey can complete structured questions with many
stakeholders within a relatively short time frame.
It can be completed by telephone, mail, fax, or in-
person.
It is quantifiable and generalizable to an entire
population if the population is sampled appropriately.
Standardized, structured questionnaire minimizes
interviewer bias.
Tremendous volume of information can be collected in
short period of time.
It can take less time to analyze than qualitative data.
More difficult to collect a comprehensive understanding of
respondents’ perspective (in-depth information)
compared to in-depth interviews or focus groups.
Sanitation Facility
Nearly 65 per cent of rural households had no toilet facility
whereas 11 per cent of urban households did not have any toilet.
In rural areas, septic tank was used by 18 per cent households as
compared to 77 per cent households in urban areas. than
detached bathroom (nearly 31 per cent).
At the all-India level, nearly 75 per cent of the households had
electricity for domestic use.
While 66 per cent households in rural areas had this facility, 96 per
cent in urban areas had the facility.
Tenure Types
Nearly 95 per cent of households in rural areas and 62 per cent in
urban areas were residing in own dwellings.
3 per cent of rural households lived in hired dwellings while 30
per cent of urban households lived in hired dwellings.
Nearly 5 per cent of the urban households had residence in
employers’ quarter against slightly less than one per cent of rural
households.
Nearly 55 per cent of the rural households and 92 per
cent of the urban households lived in pucca structures.
Disadvantages
A social desirability bias may affect the accuracy of
responses, especially when survey is addressing
sensitive issues.
Recruitment and training of interviewers is time
consuming and expensive.
Cost per interview is expensive.
Advantages
It is possible to achieve high response rates.
Interviewers are able to document characteristics of non-
respondents and reasons for refusal.
The amount of non-response to questionnaire items can be
minimized.
Able to obtain results quickly.
Less costly than face to face interviews (but more expensive than
mail surveys).
Disadvantages
Sometimes difficult to reach a selected resident of a household.
Long and/or complex questions should be avoided, as it is
difficult for respondents to retain the questions and response
categories.
Advantages
Mail surveys are among the least expensive.
Social desirability bias is minimized.
Administrative costs and costs per respondent are significantly
reduced.
Disadvantages
It is often not possible to determine the demographics and
characteristics of non respondents and/or reasons for refusal.
Some questions may not be complete on returned
questionnaires.
The time elapsed before receiving completed questionnaires
can be long (1-3 months).
Scanning questionnaires is a method of data collection that can
be used with paper questionnaires that have been administered
in face-to-face interviews; mail surveys or surveys completed
by an Interviewer over the telephone.
Advantages:-
Scanning can be the fastest method of data entry for paper
questionnaires.
Scanning is more accurate than a person in reading a properly
completed questionnaire.
Disadvantages:-
Scanning is best-suited to "check the box" type surveys and
bar codes. Scanning programs have various methods to deal
with text responses, but all require additional data entry time.
Scanning is less forgiving (accurate) than a person in reading a
poorly marked questionnaire. Requires investment in additional
hardware to do the actual scanning.