Introduction

• Sohail asad khan L1F15BBAM0063

• Asad ur Rehman L1F15BBAM0065
• Adeel Riaz Chaudhry L1F14BBAM7021
• Hamza Amir L1s14BBAM2035
• Zeeshan L1F13BBAM2253
Marketing
• Marketing is set of actions or tactics
which a company uses to promote its
brand or its products in the market.
video
 Question

• Why they say their product remove

99.9% germs instead of 100%?
 Example

Can you give example of any company which

providing both products and services?
 Price
• Exchange amount of any product is it’s
price.
 Placement
• Medium that how your product is
approaching to your customers.
 Promotion
• Methods used to communicate the features
and benefits of your product or services to
your target customers.
• It can be through:
 Advertising
 Sales promotion
 Public relations
 Market
Segmentation
 What is Market Segmentation?

• THE BREAKING DOWN OR BUILDING UP OF POTENTIAL

BUYERS INTO GROUPS CALLED IS MARKET SEGMENTS
 The need for marketing
segmentation?
• The marketing concept calls for understanding customer and
satisfying there needs better than the competition.
• Different customers have different needs, and its rarely possible
to satisfy all the customers by treating them alike.
 Requirements of market
segments?
• A Segment should be:
1. Indefinable: the differentiating attributes of the segments must be
measurable so they can be identified.
2. Accessible: the segments must be reachable through
communication and distribution channels.
3. Substantial: the segments should be sufficiently large to justify
the resources required to target them.
4. Durable: the segments should be relatively stable to minimize the
cost of frequent changes.
 Bases for segmentation in
consumer markets?

1. GEOGRAPHIC
2. DEMOGRAPHIC
3. PSYCHOGRAPHIC
4. BEHAVIORALISTIC
 Geographic segmentation

• Geographic segmentation tries to divide markets into different

geographical units, such as:

 Regions
 Size of the area
 Population density
 Climate
 Demographic segmentation

• Demographic segmentation consists of dividing the market into

groups based on variables such as:

 Age
 Gender
 Income
 Social class
 Life style
 Psychographic segmentation

• Psychographic segmentation groups customers according to their

lifestyle such as:

 Activities
 Interest
 Opinion
 Values
 Behavioristic segmentation

• Behavioristic segmentation is based on actual

customer behavior towards products. Some
behavioristic variable include:
 Opinions, interests and hobbies
 Degree of loyalty
 Occasions
 Benefits sought
Usage
 Importance of Marketing

Marketing promotes product awareness

To the public
 Importance of Marketing

• Marketing helps boost product sales

• Marketing build company reputation.
Source of Marketing
 Online Marketing

• Facebook
• Instagram
• Websites
• Whatsapp
 Offline Marketing
• Billboards
• Newspaper
• Flyers
• Brouchers
• Radio
• Tv commercial ads
 Word of mouth

• Word of mouth or
viva voce, is the
passing of information
from person to person
by oral
communication, which
could be as simple as
telling someone the
time of day.
Consumer buying behavior
Consumer buying behavior
Need Recognition
Example to complete all process
Information search
Evaluation of alternative
Purchase Decision
Post purchase decision
THANK
YOU