What kind of speech was delivered?

Persuasive Speech
 is a specific type of speech in which
the speaker has a goal of
convincing the audience to accept
his or her point of view
 Persuasive Speech
 is a presentation that aims to
change others by prompting them
to think, feel, or act differently
Objectives EN8OL-IIIf-3: Deliver a self-
composed persuasive speech.

1. Identify the qualities and components of

a persuasive speech.
2. Distinguish harmful ways of persuasion.
3. Differentiate informative and persuasive
speeches.
 Components of Persuasion
Three forms of proof, or reasons
people believe

Ethos Pathos Logos

 Components of Persuasion
Three forms of proof, or reasons
people believe
1. Ethos
 The perceived personal character
of the speaker
Listeners think or
perceive that:

 you have integrity, credibility

 you can be trusted
 you have goodwill toward them
 you know what you’re talking about
 you are committed to the topic
2. Pathos
 Emotional reasons to believe in
something

Listeners need to not only understand your

ideas but also feel something about them.
 How:
 Personalize the issue
problem, topic
 Appeal to listeners’ needs and
values
 Bring material alive
3. Logos
 Rational or logical proofs
Logical proofs
 arguments, reasoning, and
evidence to support claims
 Evidence
 examples, testimony,
statistics, analogies, visual
aids, and etc.
 Harmful Forms of Persuasion
1. Argumentative persuasion
 Evil speakers can twist evidence and
disguise bad reasoning
“The relation of the Jews to prostitution and, even
more, to the white-slave traffic, could be studied in
Vienna…When thus for the first time I recognized
the Jew as the cold-hearted, shameless, and
calculating director of this revolting vice traffic in
the scum of the big city, a cold shudder ran down
my back.” –Adolph Hitler
2. Manipulative Persuasion
 Works by suggestion,
colorful images,
appealing music, and
attractive spokespersons
 Types of Evidence to use in Persuasive
Speeches:
1. Facts, figures, statistics
2. Use examples from “real life”
3. Narratives—make your audience
witness to a living drama
 4. Use Expert
Testimony/Witnesses

 When you quote others, you are

associating yourself with them, so be
careful whom you choose!
 “It’s a cold, icy December afternoon. You hear a distant
crash, then screams, and finally the unending moan of a car
horn fills the silence. You rush the short distance to the scene of
the crash, where you find an SUV overturned with a young
woman and two small boys inside. The woman and one of the
boys climb from the wreckage unhurt; the other boy, however, is
pinned between the dashboard and the roof of the car,
unconscious and not breathing.
Would you know what to do? Or would you stand there
wishing you did? These events are real. Bob Flath saved this
child with the skills he acquired at his company’s first aid
workshop.”

-Kirsten Lientz, urging students to take a first aid course offered at her
university
Persuasive vs. Informative
Speaking
 Informative Speech Persuasive Speech
 seek to provide facts, is designed to
statistics, or general convince the audience
evidence. They are that a certain
primarily concerned viewpoint is correct. In
with the transmission doing so, the speaker
of knowledge to the may utilize
audience. information.