[DRAFT]

Project title
Title of the presentation | Date
AGENDA

 CHAPITRE

2
Ecuador rose growers market is very fragmented, while larger companies exist in
Colombia
Growers : Ecuador and Colombia

ROSE FARMS IN ECUADOR AND COLOMBIA| 2015-2014, HA

3 108 2 099
~300 flower farms
 150 >50Ha
 150 <50Ha

1 243

Falcon Farms 43
Flores de Funza 48
Grupo Andes 50
Other 2 747
471 farms Sunshine 115
 372 small (~6Ha)
 52 Medium (~14 Ha)
 42 Big (~37Ha)

Elite 600
Esmeralda 42
HojaVerde 42
Elite 50
Decoflor 100
Falcon Farms 127

Ecuador Colombia

Companies present in both countries

Colombia : 2014

Title of the Presentation 3

 Both countries export high quality roses, but Colombia mostly sells in the USA,
while Ecuador also exports to the UE
Exportations : Ecuador and Colombia

ROSE EXPORTATIONS ECUADOR AND COLOMBIA| 2015-2014, M$

599 371
 15% of total cut flowers shipped by sea
39
Other 115  70% of US Roses are from Colombia
 50% of them sold in Supermarkets, most of
45
them being from Colombia
COLOMBIA  High quality flowers (%??)
Russia 109 32

UE 127


255

ECUADOR
USA 248

Ecuador  Colombia 
Colombia : 2014

Title of the Presentation 4

Layout – Title + Subtitle

One box

COMPANY OWNERSHIP | LAND | HA SALES| $M % EBITDA PRODUCT OFFER

Roses
FALCON FARMS  US-owned company 170 37 n/a
Other ; bouquets

DECOFLOR  n/a 100 n/a n/a Roses only

ECUADOR HOJAVERDE  n/a 42 0,00.00 0,00.00 Roses only

ESMERALDA  n/a
42 0,00.00 0,00.00 Roses only

VEGAFLOR  Inversiones de la costa SA 27 0,00.00 Roses only

0,00.00

SUNSHINE 33% Roses

 US-owned company 345 350 n/a
BOUQUET Other : bunches

 n/a Roses
GRUPO ANDES 50 n/a
Alstroemerias

 n/a Roses
FLORES DE FUNZA 42 13 n/a
COLOMBIA Carnations
 n/a Roses
MIRAMONTE 62 n/a n/a
Many other (Campanula,…)
AGRICOLA EL  Grupo 8 27 13% EBIT
Roses
8,2 Carnations
CACTUS

Title of the Presentation 5

Layout – Title + Subtitle

Two boxes

BOX HEADLINE | UNITS BOX HEADLINE | UNITS

 First level  First level
 Second level  Second level
- Third level - Third level
- Fourth level - Fourth level
- Fifth level - Fifth level
 First level  First level

Title of the Presentation 6

Layout – Title + Subtitle

Three boxes

BOX HEADLINE | UNITS BOX HEADLINE | UNITS BOX HEADLINE | UNITS

 First level  First level  First level
 Second level  Second level  Second level
- Third level - Third level - Third level
- Fourth level - Fourth level - Fourth level
- Fifth level - Fifth level - Fifth level
 First level  First level  First level

Title of the Presentation 7

Layout – Title + Subtitle

Four boxes

BOX HEADLINE | UNITS BOX HEADLINE | UNITS

 First level  First level
 Second level  Second level
- Third level - Third level
- Fourth level - Fourth level
- Fifth level - Fifth level
 First level  First level

BOX HEADLINE | UNITS BOX HEADLINE | UNITS

 First level  First level
 Second level  Second level
- Third level - Third level
- Fourth level - Fourth level
- Fifth level - Fifth level
 First level  First level

Title of the Presentation 8

Layout – Title + Subtitle

Three boxes

BOX HEADLINE | UNITS BOX HEADLINE | UNITS

 First level  First level
 Second level  Second level
- Third level - Third level
- Fourth level - Fourth level
- Fifth level - Fifth level
 First level  First level

BOX HEADLINE | UNITS

 First level
 Second level
- Third level
- Fourth level
- Fifth level
 First level

Title of the Presentation 9

Layout – Title + Subtitle

Boxes or Tables

COMPANY COMMENTS | UNITS COMPANY COMMENTS | UNITS

 First level  First level
HEADING  Second level HEADING  Second level
- Third level - Third level

 First level  First level

HEADING  Second level HEADING  Second level
- Third level - Third level

 First level  First level

HEADING  Second level HEADING  Second level
- Third level - Third level

 First level  First level

HEADING  Second level HEADING  Second level
- Third level - Third level

 First level  First level

HEADING  Second level HEADING  Second level
- Third level - Third level

Title of the Presentation 10

Layout – Title + Subtitle

Boxes or Tables

COMPANY COMMENTS COMMENTS | UNITS NUMBERS

 First level
HEADING HEADING  Second level 0,00.00
- Third level

 First level
HEADING HEADING  Second level 0,00.00
- Third level

COMPANY COMMENTS COMMENTS | UNITS NUMBERS

 First level
HEADING HEADING  Second level 0,00.00
- Third level

 First level
HEADING HEADING  Second level 0,00.00
- Third level

COMPANY COMMENTS NUMBERS COMPANY COMMENTS NUMBERS

 First level Comment  First level Comment

0,00.00 0,00.00
Comment Comment

 First level Comment  First level Comment

0,00.00 0,00.00
Comment Comment

Title of the Presentation 11

Layout – Title + Subtitle

Takeaway box + arrow

BOX HEADLINE | UNITS BOX HEADLINE | UNITS

 First level  First level
 Second level  Second level
- Third level - Third level
- Fourth level - Fourth level
- Fifth level - Fifth level
 First level  First level

 Comments
 …
 …

Comments

Title of the Presentation 12

Layout – Title + Subtitle

Others

COMPANY COMMENTS ORGANIZATIONAL CHART | UNITS

HEADING  First level 

LEVEL 1
HEADING  First level 

HEADING  First level  LEVEL 2 LEVEL 2

HEADING  First level  10.0% 90.0%

LEVEL 4 LEVEL 3 LEVEL 3

HEADING  First level 
● = Very Good ◕ = Good ◑ = Average ◔ = Poor ○ = Very Poor
CHRONOLOGY | UNITS PROCESS | UNITS

2009  First level

2010  First level 1 2 3 4

2011  First level

Text Text Text Text

2012  First level

HEADING HEADING HEADING HEADING
2013  First level

Title of the Presentation 13

Layout – Title + Subtitle

Goodies

 First level 1 2 3 4 5 + – = ! ?
 Second level
- Third level 1 2 3 4 5 + – = ! ?

Think-cell
 First level
 Second level
- Third level Others

     
 First level
 Second level      
- Third level
Label Label

Label Label

Label Label

Label Label

+4.6%
Comments -3.2%

Title of the Presentation 14

DISCLAIMER

This presentation has been prepared for xxx by Advancy on the understanding that it will be used for internal purposes only, and that it
will neither be distributed to the public nor referred to in any public document without the prior written approval of Advancy.
In compiling the presentation, Advancy has relied upon various public information sources as well as management interviews and internal
analysis and estimates. We have not sought to independently verify all such information.
Analyses and projections represent Advancy Consulting’s judgment, based upon data sources cited, and are subject to the validity of the
assumptions noted herein. No access to customers has been granted at this stage, making some of the forecasts less reliable.
Whilst reasonable care has been taken to confirm the reliability of the information and opinions expressed herein, no warranty is made as
to the accuracy or completeness of this document. All estimates and projections contained in this report are based on data obtained from
the sources cited and involve significant elements of subjective judgment and analysis, which may or may not be correct.

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