A STUDY ON BEHAVIOUR OF UNICON CUSTOMERS IN SHARE &

EQUITY MARKET WITH REFERENCE TO UNICON INVESTMENT

SOLUTION
 INTRODUCTION

Investing is very much essential these days as savings

alone is not adequate to fulfill all our financial goals and
also to beat inflation. There are several investment options
available and you can choose them as per your needs and
convenience. You have to start your investments right from
a young age so as to get good returns. Investment habit
brings a sense of financial discipline in a person’s life as it
makes you allocate a certain amount of money periodically
for the purpose of investment.
Based on your risk appetite and time horizon to achieve your
financial goals, you can select the appropriate investment option.
There are some financial assets that help you achieve your short
term goals and other assets that help you achieve your long term
goals. In today’s busy world, technological advances have made
the entire process of investing and managing investments easier
without any hassles. Anyone can have a complete hold on
investments even through smartphone. You can stay connected
with the market always as investing in the stocks requires
constant monitoring of the stock market
 INDUSTRY PROFILE

 The Indian auto-components industry has experienced

healthy growth over the last few years. Some of the factors
attributable to this include: a buoyant end-user market,
improved consumer sentiment and return of adequate
liquidity in the financial system.

 The auto-components industry accounts for almost seven

per cent of India’s Gross Domestic Product (GDP) and
employs as many as 19 million people, both directly and
indirectly. A stable government framework, increased
purchasing power, large domestic market, and an ever
increasing development in infrastructure have made India a
favourable destination for investment
 COMPANY PROFILE

UNICON INVESTMENT SOLUTION

 UNICON is a financial services company which has

emerged as a one-stop investment solutions provider. It was
founded in 2004 by two visionary and flamboyant
entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta,
who possess expertise in the field of Finance. The company
is headquartered in New Delhi, and has its corporate office
in Mumbai with regional offices in Kolkata, Chennai,
Hyderabad and Noida.
 UNICON is a professionally managed company led by a team
with outstanding managerial acumen and cumulative experience
of more than 400 man years in the financial markets The
Company is supported by more than 4500 Uniconians and has a
team of over 900 business offices in 235 cities across India.

 customer base of over 200,000 the Unicon Group has an eye for
the intricate financial needs of its clients and caters to both their
short – term and long – term financial needs through a
comprehensive bouquet of investment services. It has been
founded with the aim of providing world class investing
experience to the investing community. These services range
from offline & online trading in equity, commodities and
currency derivatives to debt markets to corporate finance and
portfolio management services
MISSION:

 To create long term value by empowering

individual investors through superior financial
services supported by culture based on highest
level of team work, efficiency and integrity

VISION:
 To provide the most useful and ethical investment
solutions guided by values driven approach to growth,
client service and development
PRODUCTS & SERVICES

Unicon deals with a numbers of products &

services:

 Equity
 Commodity
 Depositor
 Distribution
 NRI Services
 Back Office
 Fixed Income
 Currency Derivatives
 Portfolio Management
 OBJECTIVES
PRIMARY OBJECTIVE

 A study on behavior of Unicon customers in share & equity market with reference
to Unicon investment solution.

SECONDARY OBJECTIVES

 To study the perception of the customers with reference to the share market.
 To analyze the level of satisfaction of customers transacting business through
Unicon
 To offer suggestions for increasing the level of satisfaction of the customers.
 To study the customers satisfaction with reference to Unicon shares.
 SCOPE OF THE STUDY

 Globalization of the financial market has led to a manifold

increase in investment. New markets have been opened; new
instruments have been developed; and new services have been
launched. Besides, a number of opportunities and challenges
have also been thrown open. Online share trading is new to
Equity market in India. Mainly two exchanges are involved in
online trading in India BSE & NSE.
 LIMITATIONS OF THE STUDY

 The study was conducted in Chennai city and the findings are
applicable only to the city. Most of the customers were busy
and some of them were not in a position to give complete data.
Researcher had to proceed with incomplete data.
 REVIEW OF THE LITERATURE
 Allard C.R. van Riel (2011) Findings – Commitment to the
main supplier is mainly driven by satisfaction and trust. The
more car dealers are committed to their main supplier, the
lower the threat they perceive from new intermediaries, and
the lower their intention to expand their business beyond the
current relationship.
 Andreasen (1977:313) labels quantification of repeat purchase
as one of the objective measures of final satisfaction.
Consequently, switching could be used as a means to
investigate consumer satisfaction/dissatisfaction as an
objective measure of final dissatisfaction.
 Garfein (1987) reports a case study in which he investigates
the relationship between consumer satisfaction with the
service rendered by a credit card company and the use of the
card. he reports that strongly satisfied. Consumers increase
their card use in (only) 45% of all cases and that strongly
dissatisfied consumer decrease their card use in 53% of all
cases.

 Kasper (1988) found that satisfaction, resp. dissatisfaction

with a color tv-set in general does, indeed discriminate
between brand loyal and brand switching consumers. but
again the correlation is not perfect.
 Research Design

There are three types of research design. They are

 Descriptive
 Exploratory
 Explanatory
In this research the research design adopted is Descriptive
research design
 Sampling Procedures

Sampling can be carried out fewer

than two important methods, in order to obtain
a respective of the sample they are classified as:

1. Probability sampling
2. Non-probability sampling
 TOOLS USED FOR THE ANALYSIS

The statistical tools used for analysis are:

 Percentage method
 Weighted average
 Rank analysis
 Chi Square (X2)
 ANOVA (F-test)
 FINDINGS

 As UNICON deals with online shares, around 80% of the customer’s perception
that stock market is highly risk oriented and volatile. 20% customer’s perception
that stock market is completely risky and unexpected.

 The brokerage charges are highly satisfied by 40% of the customers, 26.67% says
dissatisfied, 20% are moderate and 13.33% are satisfied. Only 26.67 of the
customers say dissatisfied so almost 74% of them are satisfied with the brokerage
charge.

 72% of the customers are satisfied with the BTST provided by the company; only
few customers that are 28% are not satisfied and said no.

 Maximum no. of customers got knowledge about UNICON through share brokers
that is 40%, next to that they come to know through the online advertisements that
is 33% and rest of the customers through friends and bankers.

 UNICON is one spot of investment solution provider. It not only deals with equity,
it’s also conducted customers portfalio’s.
 SUGGESTIONS

 The majority of the customers invest in shares to earn high returns in the short run.
This is facilitated through the demat account. All new issues are issued only in the
demat form. The benefits of having a demat account must be explained to the
customers.
 It was found that maximum no of customer is investing in shares after a time gap of
3 months. The company should explain the benefits of intraday (buy today and sell
today) operations certain customers invest in shares with a long term on capital
apperceptions. The benefits of short term trading can be explained to the customers
so that they may be persuaded to go in for the same.
 There is a favorable feedback from the customers about brokerage charges as per
transactions. This fact must be emphasized in advertisements and promotional
leaflets mailed to potential customers.
 All the IPO’s will be issuing shares only in demat form; these details have to be
explained to the potential customers.
 CONCLUSION

 Share trading as a whole is now considered as a specific

sources of investment. With the advent of new online based
trading customers are very much satisfied. Share trading
industry has reviewed up its standards once again investment
centers.

 It can be explicitly noted from the project that the awareness

level are high with the present youngsters and the middle-aged
group which can be observed as a positive sign for the growth
of the industry. The effectiveness of the other supporting
instrument like client relationship can be further improved so
that the impact will be high.
THANK YOU