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The biggest benefit for celebrities and politicians is that it allows them to
create their own platform and direct connection with their fans and
audience.
Celebrities:
Celebrities now a days reaching out their fans through their
Facebook & Twitter accounts.
Celebrities can't walk out easily in public places like a normal man
to feel the rhythm of what's happening around & they don't have
any idea about their image in public.
By having their social media channels celebrities can
benefit these things: