Search Marketing Solutions

Boost your presence, build your brand

What We Do.

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  Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Social Media Optimization (SMO)

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 Internet Market Overview
In 2009, there were over 200 Million Internet
users in the US & over 1 Billion users in the
world.

Source: comScore 2009

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Market Opportunity: Online Ad Spending
Search Advertising is growing at 30-35% YoY

U.S. ONLINE ADVERTISNG SPENDING

$50.00 BY FORMAT 2007 TO 2012 (BILLIONS)
Lead Generations/E-mail $3.79
Classifieds
$40.00 $3.41 $5.40
Search
Display $5.00
$3.04

$2.30 $4.63
$30.00 $2.67
$4.21 $20.56
$1.95
$18.52
$3.75
$20.00 $16.11
$3.30 $13.65
$11.19
$8.81
$10.00
$14.05 $15.74
$10.72 $12.43
$7.15 $8.93

$0.00
2007 2008 2009 2010 2011 2012

ADLIFT CONFIDENTIAL Source: eMArketer August 2008 5

US Search Spend Growth

TOTAL U. S. PAID SEARCH ADVERTISING REVENUES 2006 TO 2011

(BILLIONS AND % CHANGE)

$30.00
13.4%
$25.00 23.7%

23.1%
$20.00
31.9%
$15.00
36.8% $26.79
$23.63
$10.00 47.2% $19.10
$15.52
$11.76
$5.00 $8.60

$0.00
2006 2007 2008 2009 2010 2011

Note: compound annual growth rate (CAGR = 22.8%; includes paid click, paid inclusion and contextual
Source: JPG Morgan and Company reports, “Nothing But Net,” provided to eMarketer, January 2, 2008

ADLIFT CONFIDENTIAL | Source: eMarketer March 2008 6

US Search Audience

Searches/Mo 14.3 billion

YOY Growth 33%

Unique Searchers 258 million

ADLIFT CONFIDENTIAL | Source: comScore qSearch Data March ‘09 7

Web Search Competitive Landscape
Google has a majority of Search market share.

ADLIFT CONFIDENTIAL | Source: comScore MediaMetrix qSearch (Share of Indian Searches, June ‘08) 8
Search Engine Optimization

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What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is manipulating website content to
appear higher in the natural rankings within a search engine results
page.

• Goal: Increase traffic from natural search results

• Science: It’s an algorithm

• Art: Algorithm’s a secret …& it’s about consumer

demand

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 Search Engine Optimization PPC
“Organic” or “Natural” Results Pay-per-click advertising

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Search Engine Optimization: Ranking Effectiveness

% of Clicks
1. 56%

2. 13%

3. 10%

Going from 4. 4%
position #6 to #1
can lead to a 20x 5. 5%
increase in traffic
6. 3%

Source: Cornell University Eye-Tracking Analysis of SE Users’ Behavior

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SEO Process
SEO Strategy

On Page Off Page

Optimization Optimization

Keyword Analysis

Competitive Analysis

Site Analysis

Development Implementation

Post Campaign Optimization/Tracking

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Search Engine Marketing

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What is SEM, Why Do it?

The process of buying and managing a paid advertising campaign on a

search engine. It involves selecting targeted keywords, writing ads,
allocating a budget, and analyzing performance

1. Medium for acquiring traffic

2. Additional source of revenue
3. Brand Recognition
4. Increase visibility to non-SEO friendly pages
5. Low cost / Cost effective Ad vehicle
6. Measurability

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Search Engine Marketing: What is involved?

1. Finding keywords
2. Bidding on keywords
3. Writing ads
4. Picking landing pages
5. Optimizing landing pages
6. SEM Operations
7. Measuring performance
8. Adjusting bids

Sponsored
Listing

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SEM Process
SEM Strategy

Optimized Ad Creation

Keyword Selection

Ad Copy optimization

Budget Optimization

Bid Optimization

Post Campaign Optimization/Tracking

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Social Media Optimization

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What can SMO do for your business?

 Generation of
◦ Customers
◦ Leads
◦ Fans
◦ Followers
◦ Buzz
◦ Revenue
 Quality Traffic Generation
◦ The long-tail effect (niche power!)
◦ Improves User stickiness
 SEO Benefits
 Reputation/Brand Management
 Enlargement of Targeted Segment
 Improve your products/services (feedback)
The Social Media Landscape
Case Studies

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 4Moles.com - Asia’s 1st golf community site
The Challenge
• 4moles was a new site with very little search engine traffic.
• Drive traffic for high quality keywords in the golf vertical
(very competitive)

The Plan
• Get site SEO friendly
• Aggressive vertical specific link-building strategy
• Frequent and proactive optimization recommendations.

The Results
• First page ranking for 2 competitive keywords.
• “golf news” – Rank #6
• “golf courses india” – Rank #8
• 30% increase in traffic within 4 weeks

Traffic Comparison: Before & After

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 CastleWave – Leading Internet Marketing Agency
The Challenge
• CastleWave’s client - 1fastfoodcoupon.com - is an arbitrage
model website – where driving “free” traffic was critical to
its business model. Before we started, the website did not
have solid web presence and legitimacy that competitors had.
• Drive traffic for high quality and high conversion keywords

The Plan
• Get site SEO friendly by creating title and meta tags, sitemap,
broken link analysis, and duplicate content analysis.
• Aggressive link-building strategy. An increase of in-bound links
helped the 1fastfoodcoupon.com site to steadily improve
keyword rank until a first page ranking was achieved.
• AdLift uses only white-hat practices, ensuring that
1fastfoodcoupons.com rank improvements are search engine
approved.

The Results
• First page ranking for 4 competitive keywords.
•“fast food coupons” – Rank on Google #2
•“taco bell coupons” - Rank on Google #7 Traffic Comparison: Before & After
• 500% increase in traffic
• 24.5 % increase in conversions
• Ranks achieved in 45 days

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Who We Are

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AdLift – About Us

Founded in 2009, AdLift provides niche search marketing solutions -

 AdLift enables websites to “boost their presence, and build their brand” with
a ROI driven - cost effective strategy that quite simply – works!

 AdLift has assembled a world-class team that combines deep industry and
operational expertise. AdLift is made up of experienced and committed
professionals who were previously with Yahoo!, AT&T and IAC.

 In the first months of its inception, AdLift has partnered with some of Asia’s
largest web brands including – Komli, VuClip.com, Gaadi.com, 4Moles.com
and USA’s leading digital marketing firms including CastleWave and
VisiSeek

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AdLift – Our Services

Search Engine Optimization (SEO) Analytics

Log File Analysis / Reporting
Site Analysis & Consulting
Click-stream Analysis
Site Optimization
Link Building Campaign Conversion Tracking
Technology Integration
Website Ranking & Reporting

Pay Per Click Advertising (PPC) Site Optimization

Site Review
Keyword Research / Buying
Navigation & Usability Design
Bid / Budget Management
Program Optimization Application Design
Landing Page Optimization
Copy Writing / Translation

Affiliate Marketing Social Media Optimization

Campaign Planning & Strategy
Campaign Planning & Optimization
Creative Design & Execution
Affiliate Program Management
Detailed Reporting / Analysis

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 AdLift – Team

Vivek Pahwa, Co-Founder

 Founded DesiMartini (India’s first Social Networking site) in 2006. Sold to

1
HT Media for $10M USD
2
 Named Asia’s best young entrepreneur 2008 by Business Week

 Founded a slew of niche websites which grew to become category leaders

o Gaadi.com – India’s #2 Auto Portal
o SecondShaadi.com - India's #1 site for people looking for a Second
Marriage

Source: 1 - http://www.startupdunia.com/india-social-networking/ht-media-acquires-desimartini-a-few-thoughts-738
2 - http://www.businessweek.com/globalbiz/content/oct2008/gb20081031_996033.htm

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AdLift –Team (Cont.)

Prashant Puri, Co-Founder

 Developed IACs(InterActiveCorp’s) first Search Engine Optimization Tool in

2004

 Launched AT&T Interactive’s multi-million dollar search marketing

campaign in 2007

 Spearheaded a team that launched Yahoo! Next generation display

advertising platform (APT) in 2008

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 “SitaGita Ltd, owner of one of India’s
oldest women’s portals, SitaGita.com –
has partnered with two companies
Accentium Web Pvt Ltd” BusinessWeek
“Think cars or bikes. Think Gaadi - a one
The stop shop for all the information that you
would require before getting a car” 
Partnerships. Startup Diary
“AdLift already works with ViziSense, an
audience measurement product from
Komli, India’s leading Ad Network, and
with 4moles.com – India’s first serious
Golfing community site. AdLift is also
working with a number of US based
publishers”
 financial express

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Our Clients

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AdLift – Our Clients

• India’s largest growing ad network

• Owned by Pubmatic – leading ad network in the US

• India’s first Audience Measurement Platform

• Industries leading digital marketing agency

• Asia’s 1st Social Golfing Website

• India’s #2 Auto Portal

• US’s leading provider of assisted living services

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Thank You

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