LOGO

Business Proposal
Setting Up a Company
 Introduction
The Caspian Sea is the largest lake in the
world, which washes the western part of
Kazakhstan. At the bottom of the Caspian
Sea there are large deposits of oil and
gas. But these are not the only resources
the Caspian Sea has. Sea’s aquatory also
has rather rich fauna and, unfortunately,
one very serious problem connected with
it. One of the most important is “fishing”.
 Current Situation
 Unfortunately, the sturgeon
fish is going to be extinct. If
in 1990 year the common
catch was 26, 6 tons, in
2008 it became 1,6(!) tons.

POACHING

HIGH DEMAND ON CAVIAR

WATER POLLUTION
 The aim of the proposal

The aim of the proposal is to

setup the fish-breeding
company which will primarily
specialize on sturgeon
breeding therefore on
production of sturgeon and
black caviar and other fish
products.
 COMPANY’S
COMPANY’S VISION
VISION

Improving of
country’s Saving of the
agricultural endangered
sector in fish species
fishing
industry
 SWOT ANALYSIS
Strengths Weaknesses
1. New production technology 1. Seasonality

2. Cost-effective, noncompeting 2. Lack of new experienced staff

3. Government’s support 3. Start-up costs

4. High commercial demand

Opportunities Threats
1. Improving of agri-cultural 1. Shortage of demand due to the
sector crisis

2. The global fish market 2. Challenges in building a

penetration talented staff

3. Extra sources of financing

 Location

•Most part of fish-breeding

plants in Kazakhstan are
concentrated on the West, in
the region of Caspian Sea.
And most of them are out of
work.
•Acquisition of some of the
local companies in low
prices because of their
bankruptcy
 Operations

Production equipment includes following

machinery:
•Hatchery(fish) pools
•System of automatic feeders
•Oxygenation of the water system
•Disinfection system
•Unit pumps
•Pipeline system
•Heat exchangers
•Hydrocyclones
 Interesting facts

To increase and accelerate the

productivity:
•Application of growth-stimulating
hormone “hypophis”
+
•Specializing on paddlefish
Faster maturation
The same quality
Good adaptability to artificial conditions
 Goals
The primary goal of a plant will be:

Achievement performance of about 100 tons of

fresh fish and 5-7 tons of black caviar per year.
 Finances

The total sum of required investments

is about $1,500,000

Payback period’ calculation:

Price per kilo: $9
Annual sales volume: 100 tons
Annual turnover will be: $900,000
Company’s profit will be: $511,390
Profitability is: 57% per year
 Organizational Structure
President
&
CEO

Board of
directors
(shareholders)

Marketing Operations Finance HR

Manager Manager Manager Manager

Financial Service
Main
Advisors Engineer
accountant, personnel
auditor manager

Market analyzers,
sellers,
Electrician, Fishery
advertisers engineers biologist

Producers
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