A

SUMMER TRAINING PROJECT REPORT

ON
“CONSUMER BEHAVIOUR TOWARDS DIGITAL
MARKETING IN
LEAD PANTHER DIGITECH”
Internet is changing the way consumers shop and buy goods and services ,
And has rapidly evolved into a global phenomenon. Many companies have
started using the internet with the aim of cutting marketing costs, thereby
Reducing the price of their products and services in order to stay ahead in
Highly competitive markets. Companies also use the internet ton convey.
Communicated and disseminate information, to sell the product, to take
feedback and also to conduct satisfaction surveys with customers.
Customers use the Internet not only to buy the product online, but also to
Compare prices , product features and after sale service facilities they will
receive if they purchase the product from a particular store.

Consumer behavior is the study of individuals, groups or organizations

And the process they use to select, secure, and dispose of products,
Services, experiences, or ideas to satisfy needs and the impacts that
these processes have on the consumer and society
Customer behavior study is based on consumer buying behavior, with
The customer playing the three distinct roles of user, payer and buyer.
Research has shown that consumer behavior is difficult to predict, even
For experts in the field.
Digital marketing involves the promotion of products and services using
Digital distribution channels that reach consumers in a timely, relevant,
Personal, and cost effective manner. At a high level, digital channels can
Have many categories, such as the internet, mobile, digital outdoors, and
Any form of interactive digital media. Each category has multiple digital
Tools/ sub-channels that can support digital marketing. These include:-
Internet – Email banner ads, dedicated websites, pop-up ads, sponsored
Content, paid keyword search, podcasts, etc… Newer channels comprise
Social network, blogs, wiki, widgets, virtual words, online gaming, etc…
Mobile – SMS,MMS, mobile web mobile application and mobile video
Digital outdoors – stills,/ video digital display, interactive kiosks
Interactive diigtal medium – interactive television channels
LEAD PANTHER DIGITECH Website Designing and development company is
Digital marketing company operating from Noida, U.P India. The company is a
Managed by the digital marketing professionals with decades of experiences in
The field. The company has teams of experience in the field. The company has
Teams of experienced professionals in SEO SMO, web designers, development
And content writing team. Since India is a fast becoming a digital economy ,
The further expansion in business is possible only through utilizing the digital media.
And here we come into picture, to help clients ton take the business to next level

The services of the company are combined to create an effective digital marketing
Strategy for the client. Through an effective responsive web design , unique content
Writing, social media optimization and search engine optimization, we help clients
To increase foot print on social media platform, gain visibility, and get permanent
Higher ranking on the Google search engine.

VISION OR MISSION – Our mission is linked with the business goal of our clients,
And we work with clients to promote their business on every platform of the
Digital world. By promoting the businesses of clients, we help ourselves to grow
And take the dominating position in our business line
• Analysis of customer perception towards digital marketing on LEAD PANTHER
DIGITECH.
• To investigate the motivation behind consumer
• To find us how the consumers form perception and behavior towards online
buying because consumer perception
• To research on factors that influence clients to buy
• To study the Package from lead panther digitech . And to study four factors
such as convenience, time saving, Website features, and security.
Research Type – Awareness of Clients Towards Digital Marketing

Research Design – Innumerable data, Variable client, Theories, Experiences, Concepts and law

Data Collection Would be :-

Primary Data :- Questionnaire
Secondary data :- Journals, Internet , Newspaper etc.

Strategy :- Convenient

Design :- Local Clients of Delhi city and real estate clients noida are Included under this
research and tell their satisfaction level
FINDINGS :-

There is not much difference in businesses for using digital marketing.

Shops and small retailers are most frequent users of digital marketing in
LEAD PANTHER

Digital marketing techniques like search engine marketing, links providing other
website and advertisement also functioned well for promotion of their website

Is online advertisement is helpful for the awareness of there product and the
knowledge of there product through client
SUGGESTIONS :-
LEAD PANTHER DIGITECH has running placed itself into the prospects mind
making it the India’s company with huge range of digitalization. But it still needs to
work on their core competence that is Website design and app development.

Timing services can be improved mainly in rural areas by selecting appropriate

service which has services in clients area

Can make free report to all priced packages

The thorough study is based on digital marketing, the consumer behavior
analysis which serves a great idea regarding client perception when they go to
covering many customers. In order to satisfy themselves client perceive many
things before selling package and they will be satisfied if the company meet their
expectation.
BOOKS :-

Assael, Henry. (1984) “Behavior and Market Action “. Boston,

Massachusetts: Kent Publishing Company.

Cooper, Donald R. and Schindler , Pamela S. (1999), Business Research

methods

WEBSITES :

www.epagedigitalmedia.com
www.Wikipedia.com
www.marketopertion.com
Are you aware about the growing digitization of various facets, including the financial and
marketing of the Indian economy?

a) Yes
b) No
c) Don’t know/ can’t say

What according to you is more a symbol of the digitalized economy and market?
a) Growth of PCs, Laptops and Computer hardware
b) Growth of mobile phones
c) Digital accounting
d) Digital Marketing practices like Value added services
e) Others

Do you think that with the growth of the digitalization project in various facets of the
economy and its acceptability among the people has brought a change in the marketing
strategy of the products and services?

a) Yes
b) No
c) Don’t know/ can’t say

With regard to the digitalization of the market economy, which statement according to
you is correct?

a) Virtual market has not affected the real market

b) Virtual Market has replaced the real market
c) Virtual market has eroded the significance of the real market but both co-exist

Do you think that risk factor is involved in digital marketing?

a) Yes
b) No
c) Don’t know/can’t say

Do you think that rural India has the potential for the entry and operation of
digital marketing?

a) Yes
b) No
c) Don’t know/ can’t say

What are the various disadvantages Limitations in practicing digital marketing

strategy in India?

a) Limited tracking capabilities

b) Lack of choice of the product service
c) Lack of personalization
d) Others
Do you think that digital marketing can be used as an effective marketing strategy
in place of direct marketing strategy?

a) Yes
b) NO
c) Don’t know/ can’t say

With regard to the digital marketing strategy, what will be the best option?

a) Digital Marketing as sole tool

b) Digital Marketing being used sparingly
c) Digital Marketing being supplemented by other marketing strategies
d) Don’t know/ Can’t say

What according to you is the future strategy of the digital marketing in India?

a)Has a potential future

b) Future is not good
c) Don’t know/ Can’t say