Digital Marketing(Organic & Paid)

Presentation Outline

 Objectives
 What Golden Unicon propose?
 What is Golden Unicon into?
 Importance of Digital Marketing
 Organic Marketing
 Social Media Marketing
 Google AdWords
 Facebook / Instagram Paid Campaign
 Cost Breakup
 What’s in it for the client?

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Objectives

 Promote “Clients Website” online.

 Conduct branding & marketing activities for Clients’ product or services.

 Reach out to the target audience.

 Digital Review and Strategy.

 Generate leads from target regions.

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What Golden Unicon propose?

 Organic Marketing

 Google Paid Marketing(Display Ads, Text Ads & Remarketing)

 FB / Instagram Paid Marketing

 International Marketing ( Optional )

 Ideation to increase the leads of the existing and potential customers.

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What is Golden Unicon into?

 Golden Unicon is a complete provider of the solutions you need to not only launch
your business on the Internet, but to grow and maintain a distinctive and highly visible
on-line presence.

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Importance of Digital Marketing

 As per the study your website is the

most effective digital marketing
channel

 Your website is the main gateway to

your brand.

 Start with an attractive website as the

first step to market your business.

 A great looking website is a good start

and a perfect websites can get better
results without social media, search
marketing or advertising.

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Organic Marketing

 Our main objective is to bring your businesses on Google SERP for search terms relevant to your
business and thus generating quality leads.
 Organic promotion is one of the most cost effective and efficient way of advertisement on search
engines.
 The results are long term as compared to any other available source and important thing is that it
has global reach.
 In short, organic promotion helps to acquire more clients / more customers, and make more
business.

Increase
Increase Increase Increase Increase
Keyword
Backlinks Site Rank Page Rank Visits
Ranking

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Organic Marketing - Activities

Off Page Optimization Content Marketing

• Link Building activities by one way linking • Article submission
• Directory Submission • Press release submission
• Social Bookmarking • Blogging
• Social Networking • Q&A
• Analysis & Reporting • Documents Submissions
• PDF Submissions
• Info graphics Submission
• PPT Submission
• Videos Submission & Promotions

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Social Media Marketing

 Conversion rate is higher in all social media channels.

 Using social media for marketing enable business to reach to more customers.
 Your customers are interacting with brands through social media, therefore, having a strong social
media marketing plan and presence on the web is the key to tap into their interest.
 If implemented correctly, marketing with social media can bring remarkable success to your
business.

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Google Adwords

 Google Paid Ad: Get your ad on Google

today
 Attract more customers | Reach the right
people at the right time | Advertise locally.
 Be seen by customers at the very moment
that they’re searching on Google for the
things you offer. And only pay when they
click to visit your website or call.
 NOTE: We will run text ads, display ads and
Google remarketing.

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Facebook / Instagram Paid Campaign
 Google Paid Ad: Get your ad on Google today
 Attract more customers | Reach the right people at the right
time | Advertise locally.
 Be seen by customers at the very moment that they’re searching
on Google for the things you offer. And only pay when they click
to visit your website or call.
 NOTE: We will run text ads, display ads and Google remarketing.

Targeted Paid Campaign:

FB / Instagram Paid Ad: Easy & Effective

With Facebook Adverts, you

choose the type of people you
want to reach and we deliver your
adverts to them. This makes your
adverts more relevant for the
people who see them, and brings Raise Brand Awareness
you real results.

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 Digital & Social Engagement

Campaign Month 1 Month 2 Month 3

Completely analyse the business goals and the Make website search engine friendly. Link Finding out the Traffic keyword for which
SEO scope. Analyse the site On page. activities like classifieds, Social the site is ranking and boosting the
Bookmarking, Directory submission etc. that keyword through Paid Campaign on
will rank to higher position specific location and Specific audience.

Taking over the accounts - Instagram, Pinterest. In Posting Information's on Products to engage Tracking important influencers of the
Facebook and twitter engaging groups that are people in the activity. and posting in group products and creating post accordingly
SMM created in specific Industry and engaging in linking with customers profile. and Boosting Post
postings related services.

Analyse which products / services customer are
Content using the most and creating content on the
Marketing products / services and writing quality content, or
posting an informative video and posting it in
website by creating a blog section.
Categorising contents based on products & Tracking the category traffic and
Service. distributing relevant traffic to other
segments and acquire the users interest in
other products and services

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 PRE MONTH 1

• Checking & Creating All social Media Accounts / Pages

• Creating Pages in All Social Media
• Adding Site Meta Tags
• Fixing Missing Links
• Adding Keywords
• Image optimization

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 PAID Marketing
SCOPE of WORK : PPC

• Website analysis
• Website analysis is very useful before starting any PPC campaign on that website. It is important to make sure that the website
hasn’t got any problems
• Irrelevant content.
• Irrelevant keywords.
• Navigation Problem.
• Slow loading Speed.
• Keyword search
• Five Match types of keyword search
• Broad Match
• Exact Match
• Phrase Match
• Broad Match Modifier
• Negative Keywords
• Campaign Structure
• A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.

• Campaign Management
• Any Pay Per Click (PPC) campaign requires constant research, testing and evaluation, as well as considerable PPC campaign
management in order to provide the greatest return on investment (ROI).

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What’s in it for the Client?

Branding Marketing
• Brand Positioning in the market • Increase in reach to the potential customers from
target markets
• Impact on Employees
• Lead Generation with high quality and conversion
• Customer Loyalty
rate
• Competitive Differentiation
• Identifying the market demand and strategies the
• Attract new vendors with good quality and price move based on data.
• Attract New Customers from Various Locations
• Attract franchise to market our products / services.

Increase in visitors by % month on month.

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Thank You

GOLDEN UNICON
+91.9900545634 | Info@goldenunicon.com

Corporate Office
PRC Building, #3804, 13th Cross, Banshankari, 2nd Stage, Bangalore - 560070
Karnataka, India.

Branch Office
11A, 2nd Floor, RB Tower, Nehru Nagar, Bypass Road, Madurai - 625016 Tamil
Nadu, India.

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