Chapter 1

Introduction
A. Background of the Study

Attaining success is never easy. It is always important to make

through the bottom before reaching the top because there’s no such
thing as instant. Every single thing in this world needs immense hard
work and perseverance before being obtained (Tamim, 2016).

It is similar with food businesses. Food businesses surely did not

just pop out of nowhere looking big as they are. Food businesses
reached that certain level because a huge number of efforts and
creativeness were build up together as one to form a gateway to
success.
Advertisement is a kind of public announcement to promote a
service or product. It is one of the several ways on how to connect
with former, current, and future customers. Advertisements serve as
a bridge to inform people about the service or product a certain
business offers. It can also be a significant way for encouragement for
food businesses lead to success.
B. Statement of the Problem
This study entitled “Effectiveness of
Advertisements on the Success of Food
Businesses" aims to answer the question:

1. What are the effects of advertisements on

food businesses in terms of:
a. Number of Customers
b. Increase of sales
C. Objectives

1. To determine how advertisements can

affect the sales of a business.

2.To know the right kind of advertisement

needed to be used in a business.

3. To find out the significance of having an

advertisement when running a business.
D. Significance of the Study

This study will help future entrepreneurs to

determine the best strategies of using
advertisements especially on Facebook to
effectively encourage customers to buy their
products.
E. Scope and Limitations

20 food businesses which are all

beverage shops are included in the study
and all of which are within the area of San
Fernando Pampanga. The social media
platform used is Facebook and the
researchers used the number of shares as a
basis for the effectiveness of the
advertisements that were posted.
 Methodology:
Correlation Analysis

It is used in the study to determine

the strength of relationship, if
there is, between variables.
 Gathered Data:
Name of Shop Number of cups sold per day Number of shares on facebook

Got Milk 150 43

Chew and Brew 300 305

Taste from the Greens 250 301

Affinitea 150 27

Milk Fridge 150 34

Mang Chaa 150 74

Gong Cha 175 87

Dakasi 350 487

Zagu 150 47

Infinitea 200 92
Milkt 150 51

I Love Milktea 100 37

Frutas 150 38

Happy Cup 175 87

Detox 150 48

Happy Lemon Time 200 84

Coco Fresco 200 89

Buko Express 200 76

Black Pearl 200 85

Mango Slushy Float 150 55

 Solution

r=.94
Very high positive correlation
H0: There is no significant
relationship between the number of
cups sold and the number of shares
on Facebook
H1: There is a significant relationship
between the number of cups sold
and the number of shares on
Facebook
 𝑛−2
t=r
1−𝑟 2

20−2
t = .94
1− .94 2
Computed value = 11.69
Critical value of t = 2.101
11.69 > 2.101
Reject H0
Interpretation:
There is a significant relationship
between the average number of
cups sold and the number of shares
on Facebook. We reject the null
hypothesis thus, we proceed to
regression analysis.
Regression Analysis:
∑𝑌 ∑𝑋 2 −(∑𝑋)(∑𝑋𝑌)
𝑎= 2 2
𝑛 ∑𝑋 − ∑𝑋

𝑛 ∑𝑋𝑌 − (∑𝑋)(∑𝑌)
𝑏= 2 2
𝑛 ∑𝑋 − ∑𝑋
 3700 494537 −(2147)(519100)
𝑎=
20 494537 − 2147 2
= 135.44
20 519100 −(2147)(3700)
𝑏=
20 494537 − 2147 2
= .46
 𝛾 ′ = 𝑏𝑋 + 𝑎
𝛾 ′ = .46𝑋 + 135.44

The computed r = 0.9359/.94 indicates a very high

positive correlation between the number facebook
shares onto number of cups sold. This means that
those shops who had more number of shares on
the said social platform are more likely to sell
greater number of products.