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  • Manpasand

    Încărcat de

    Sudhir Pawar
    193 vizualizări5 pagini
    Manpasand Beverages Ltd. is an Indian beverage company established in the 1990s that primarily sells ready-to-drink packaged mango juice. It had a turnover of about INR 700 crores in March 2017. In its early growth period from 1999-2011, it used a leased bottling plant in Indore and sold primarily in Varanasi, with mango sip as its flagship brand. In 2011-2015, an infusion of external funding of INR 45-50 crores was used to increase supply capacity and real growth started. Currently, it is expanding its product portfolio, bottling capacity, brand visibility, and moving operations to a more centralized stage while facing challenges of competition and transitioning to more formal management

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    Manpasand Beverages Ltd. is an Indian beverage company established in the 1990s that primarily sells ready-to-drink packaged mango juice. It had a turnover of about INR 700 crores in March 2017. In its early growth period from 1999-2011, it used a leased bottling plant in Indore and sold primarily in Varanasi, with mango sip as its flagship brand. In 2011-2015, an infusion of external funding of INR 45-50 crores was used to increase supply capacity and real growth started. Currently, it is expanding its product portfolio, bottling capacity, brand visibility, and moving operations to a more centralized stage while facing challenges of competition and transitioning to more formal management

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    193 vizualizări5 pagini

    Manpasand

    Încărcat de

    Sudhir Pawar
    Manpasand Beverages Ltd. is an Indian beverage company established in the 1990s that primarily sells ready-to-drink packaged mango juice. It had a turnover of about INR 700 crores in March 2017. In its early growth period from 1999-2011, it used a leased bottling plant in Indore and sold primarily in Varanasi, with mango sip as its flagship brand. In 2011-2015, an infusion of external funding of INR 45-50 crores was used to increase supply capacity and real growth started. Currently, it is expanding its product portfolio, bottling capacity, brand visibility, and moving operations to a more centralized stage while facing challenges of competition and transitioning to more formal management

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 5

    Manpasand Beverages Ltd.

    Agile Capabilities for Sustained


    Growth

    Prepared By:
    Sudhir Pawar (PGP10056)
    About Manpasand:
    Built by
    Dhirendra Singh
    with a portfolio
    of “healthy” Recently, it had
    non-carbonated It had a turnover diversified into
    substitutes to of about INR 700 other packaged
    cola based crores1 in March fruit-based
    drinks 2017 drinks

    Manpasand was A large part of It was the fourth


    established in its sales came largest packaged
    Vadodara in the from its flagship mango juice
    mid-nineties and 20 year old based drink
    primarily sold brand named manufacturer in
    ready-to-sip Mango Sip India
    packaged mango
    juice
    • Using capacity of leased Indore bottling plant and selling primarily in Varanasi market
    EARLY GROWTH PERIOD (1999 – • Most efforts were in “winning new friends” and educating people about Mango Sip
    2011) • Demand was never a issue, only problem was to find faithful partners

    • First external fund infusion happened through a private equity firm, SAIF5Partners
    INFUSION OF EXTERNAL FUNDING • They put in INR 45-50 crores into the venture, all of which went into increasing supply
    FOR GROWTH (2011 – 2015) capacity
    • The real growth of business started post this fund infusion

    • This was the market for Mango Sip over 20 years ago
    • It fetched about INR 200 crore of business across eastern UP and Bihar, parts of West
    VARANASI OPERATIONS Bengal and Assam, with extensions into Nepal and further expansion in Bangladesh
    • It was the pioneer and remained a very crucial market for Manpasand for a long time
    Expanding Business:
    EXPANDING EXPANDING MOVING TO
    VARANASI BRAND
    PRODUCT BOTTLING CENTRE
    OPERATIONS VISIBILITY
    PORTFOLIO CAPACITY STAGE

    Challenges:
    COMPETITION

    INDUCTING SENIOR
    MANAGEMENT

    INFORMAL HOME
    GROWN MANAGEMENT
    STYLE
    Conclusion:
    Abhishek was very satisfied with the performance of Manpasand
    Beverages during the year ending 2016-17

    Sales turnover had been growing at a rapid rate

    The product portfolio had expanded with new introductions that were
    getting good reviews

    The investment market had responded positively to the company's


    demand for capitalisation and the future appeared good

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