Digital Marketing

INTRODUCTION
Objective
• The main objective of this presentation is to
understand the concept of digital marketing
along with understanding the scop of digital
marketing and how it integrates with overall
business and marketing strategy.

Overview
Major Channels and Players
Digital Marketing – An Introduction
 What is Digital Marketing
• Digital marketing is marketing that makes use of electronic devices (computers) such as personal
computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.
Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and
mobile) and social networks. Many organizations cross traditional and digital marketing channels.
– wikipedia

• Promoting products and services using digital distribution channels to reach consumers in a
timely, relevant, personal and cost-effective manner.
Why Use Digital Marketing

• Increase website traffic

• Increase brand recognition
• Improve search engine
rankings
• Generate leads
• Increase online sales
conversions
• Improve Internal
Communications
Advantages of Digital Marketing

Mobile and Internet

Spending is less but
Technology Widely Data is measurable
reach is wide
Adopted

Online tools and Online campaigns Digital Tools and

analytics are better may generate more Technology less
for direct response immediate sales expensive
Online Advertising Trends
• Q3 2013 Internet Advertising in USA
Revenues Climb To Landmark High Of
Nearly $10.7 Billion, Marking 15% Year-
Over-Year Growth, According To IAB And
PWC

• Digital ad spend in India expected to

grow further this year after 30 percent
increase in 2013 - According to
Federation of Indian Chambers of
Commerce & Industry (FICCI).

• Digital advertising spend in India grew at

30 percent in 2013 to touch Rs 2,520
crore.
Major Players in DM
 Types of Digital Marketing

• Search Engine Optimization

• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Display Advertising
Social Medi
• Fac
• Fac
seg
• Ru
stu

• Lin
pro
• Div
suc
• Ac
an
 Search Engine Marketing/PPC
• Google adwords, Bing Ads are the most effective advertising platforms in
search networks.
• Bidding on the targeted keywords will generate the quality traffic the
website thus leads conversions.
• Keyword Grouping – Grouping the related keywords under one single ad
group can get higher quality score and lower the cost per click.

• Ad copy Message – Using the right ad copy and action items like ‘register
now’ ‘limited period’ ‘buy now’ will encourage visitors to take quick actions
on the landing page.

• Re-Marketing is one of the another efficient target medium available in

adwords, our ad will shows to the users who left our website with or with
out any actions taken on the site. It’s like retaining the users.
Email Marketing

• One of the popular marketing method is email marketing on the

web.

• It reaches the exact audience inbox and the percent of conversion

also higher if we use the campaign effectively.

• The subject of the email should be catchy and attractive so it helps

to users open the email.

• Especially this kind of marketing would useful for the Machine

Bank target audiences.
So, what happened by doing all of these
• website get noticed by millions of web users
• People come to the website and read the content then likely
to convert

The equation is simple

More People = More Business