MGT 537

Entrepreneurship Project

Seaways Restaurant
Thinking about a Venture
MGT 537 : Assessment Item 2
Manpreet Singh (11631740)
 Individual Venture (Seaways)
An individual venture is refer to a small business that will be invested by
one or more individuals. Seaways Restaurant is a traditional family
restaurant established by individual entrepreneur. He will rent a 2,400
square foot space on the Bon beach Sea Side.

Seaways Restaurant is a Polish restaurant which will deliver family style

environment along with menu include steak and pork, roast chicken,
burritos and mixed vegetables dishes.

(Burns, 2016) 2
 Start-up Business
Seaways

This is a new individual venture will serve the customer

on weekly basis through offered delicious Polish
products in the pleasant air.

Seaways is start-up business will beautifully deliver

lightning, attractive visible new technology, fragile tones
and introduce open air dinning environment in the hustle
and bustle of the summer.
3
 Generate Income
Seaways

• The restaurant will offered international standard menu to the customers include
complete cooking varieties along with serving everything on table sitting at sea side.

• Therefore, Seaways charging premium price of its product and imagine that 85%
generate income through dinner bargains, 15% from cooking bargains.

• Notably, the restaurant cost will be 33% combined cost and the potential average
profit will be expecting about 67%.

4
 Business Activities
A business primarily engage to earn profit through selling
products and services in the industry.

Seaways is makes special efforts to feel welcome and

extraordinary to all of its customers. Also offering home-style
Polish food along with different varieties of delicious dishes.

The business serve all product on table sitting environment in the

pleasant air.

5
 Competitors
There is no direct competitor of Seaways Restaurant who is selling
Polish home-style food in the area. Other close competitors are
following:

• Puerto

• The Little French Deli

• Trax

6
 Customers
Seaways is intended to attract more and more people those
are feel welcome and free, in a pleasant air, attractive
environment, and a wide and moving menu.

• First class single (Age of 18 - 25)

• Happy couples (Age of 25 – 60)

• Tourist group (From all age)

Customers will target through attractive air environment, global menu and outdoor patio. 7
 Value Preposition
Seaways competitive advantages include:

• Global menu and home-style Polish food

• Impeccable and Pleasing conditions

• Excellent taste and quality food

• Very warm and relaxing style environment

• Open air pleasant atmosphere

8
 Mission

Seaways

The restaurant mission to provide astonishing place for eat along with dazzling
atmosphere with delicious, quality and fascinating food. The company aims to
deliver reliable, confident and attractive services which will not only make
organization a successful but also a enjoyable company in the industry.

The company ensure the attractive menu through add different group, and
change consistently lighting theme of dinning area to exceeding all motivation
forces.
9
 Customer Problems
Australia is hosting approximately 7.4 million international
visitors which is constantly growing 3% of year. There are
thousand of Polish and European visitors visits to Bonbeach
those could not found traditional Polish food in the area.

Seaways, solve their problem through offering home-style

Polish food in the area and also offer a special summer
menu along with fascinating drinks and promises of non-
alcholic items.
(Mahshi, Kralj & Arcodia, 2018) 10
 Business Growth

Seaways have strong potential of business growth.

• Melbourne total population is 4.93 million

• 2.7 million visitors visits in Melbourne

• People average income is $895 a month

• Peoples are like to eat outside on weakly basis.

• Sole Restaurant serving home-style Polish food

(Delbosc & Currie, 2016) 11

 References
Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.

Mahshi, R., Kralj, A., & Arcodia, C. (2018). Employee work values at hotels in Australia. CAUTHE
2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and
Research, 822.

Delbosc, A., & Currie, G. (2016). Cluster analysis of fare evasion behaviours in Melbourne,
Australia. Transport Policy, 50, 29-36.

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