WELCOME

KUVEMPU UNIVERSITY
JNANA SAHYADRI. SHANKARAGHATTA
INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

Presentation Topic :
NICHE COMPANY
Presented By :
KHASIM
NIKHITHA. C
SHASHIREKHA
SHRUTHI
KAVYA. M.C
NICHE COMPANIES
• CONTENTS :
• INTRODUCTION
• MEANING
• DEFINITION
• ADVANTAGES
• DISADVANTAGES
• NICHE COMPANY
• COMPANY BACKGROUND
• MISSION & VISION
• CONSUMER PERCEPTION
• CONCLUSION
 INTRODUCTION :

Niche Companies makes it possible for business to build their brand loyalty
, this approach lets you provide customers needs and desire with products
and services , The Niche brand is one that has a higher level of loyalty and
lower level of penetration, than would be expected for its market share.

MEANING :
A Niche is a specific area of marketing , which has its own particular
requirements , customers and products etc……
OR
Niche is the job or activity which is exactly suitable for people
 DEFINITION :
Niche is defines as “The products features aimed at satisfying a specific
market needs , as well as price range , production quality and
demographics , that it is intended to target’’.
 ADVANTAGE :
A Niche company is a business, that focuses on a particular type of
the product within a specific market segment

DISADVANTAGE :
The Niche include lack of economies of scale and risk of over dependence on a
single product .
 NICHE COMPANY :

COLGATE PALMOLIVE COMPANY :

BACKGROUND :
• Colgate palmolive was established in 1806 by “WILLIAM COLGATE”
• A Gllobal consumers products company with a diverce product portfolio

TAGLINE :

“COLGATE WORLD OF CARE”

 MISSION & VISION :

MISSION :
It is provide colgate with a significant advantage by deducting total
delivered cost , extending technology resources, and devoloping exellence
in purchasing ,logistics and sourcing processes .
VISION :
As for colgate’s vision they want “to be the forefront of innovation” with this
innovation this will set them apart from the competation .
 CONSUMER PERCEPTION :

 Consumer’s perception are shaped by their experience such as speed ,

Reliability and comfort of use.
 Ingredient used in colgate total toothpaste is linked to cancer and birth
defects .
 Many consumers ask “Is Colgate safe to use?”
CONCLUSION
THANK YOU