Presentation

Title
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 Corporate Social
Responsibility
CSR
CORPORATE CITIZENSHIP OR CORPORATE
CONSCIENCE

Actions of an organization that are targeted toward

achieving a social benefit over and above maximizing
profits for its stakeholders and meeting all its legal
obligations.

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INSTRUMENTAL APPROACH
The perspective that the only
obligation of a corporation is to
maximize profits for its
shareholders in providing goods
and services that meet the needs
of its consumers.
SOCIAL CONTRACT
APPROACH
The perspective that a
corporation has an obligation
to society over and above the
expectations of its
shareholders.
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 The view has been gaining widespread acceptance that corporate officials…
have a social responsibility that goes beyond serving the interest of their
stakeholders… This view shows a fundamental misconception of the character
and nature of a free economy. In such an economy, there is one and only social
responsibility of business– to use its RESOURCES AND ENGAGE IN
ACTIVITIES DESIGNED TO INCREASE PROFITS so long as it
stays within the rules of the game, which is to say, engages in OPEN AND
FREE COMPETITION, WITHOUD DECEPTION OR
FRAUD…
- Milton Friedman

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 1.Transparency
2.Knowledge
3.Sustainability
4.Globalization
5.The Failure of
the Public Sector

Driving forces in
Corporate Social Responsibility Your Logo or Name Here 7
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 THE FOUR
CORPORATE
RESPONSIBILITIES
The PYRAMID OF SOCIAL
RESPONSIBILITY a four-part
model develop by ARCHIE B.
CARROLL published in the
JULY – AUGUST 1991 issue of
the BUSINESS HORIZONS.

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The Pyramid of Corporate Social Responsibility

PHILANTROPIC
RESPONSIBILITIES
(Good Corporate citizenship)

ETHICAL
RESPONSIBILITIES
(Obligation to be ethical; do
what is right and avoid harm)
LEGAL
RESPONSIBILITIES
(Compliance with laws and
regulations)
ECONOMIC
RESPONSIBILITIES
(Being profitable)
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 CSR TOWARDS
STAKEHOLDERS

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 1.Ethical csr
2.Altruistic csr
3.Strategic csr

Distinct types of CSR Your Logo or Name Here 12

 ETHICAL CSR

Purest or most legitimate type of CSR

Organization pursue a clearly defined sense of SOCIAL CONSCIENCE in
managing their financial responsibilities to stakeholders, their legal
responsibilities to their local community and society as a whole and their
ethical responsibilities TO DO THE RIGHT THING FOR ALL THEIR
STAKEHOLDERS.
Incorporate their beliefs into their core operating philosophies.

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 ALTRUISTIC CSR
Takes PHILANTHROPIC APPROACH
Organizations underwrite specific initiatives to give back to
the company’s local community or to designated national
and international programs,
Giving back is done with funds that rightly belong to
stakeholders.

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 Strategic CSR
Organization target PROGRAMS that will generate the
most POSITIVE PUBLICITY or GOODWILL for the
organization but which runs the greatest risk of being
perceived as SELF-SERVING BEHAVIOR on the part of
the organization.

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 Is it possible for a
company to be
profitable and socially
responsible at the
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 Current Activities
Related to Corporate
Social Responsibility

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1. Establishment of certifying bodies to develop
standards, programs and to train and certify
employees, managers and businesses with quality
programs certifications and accreditations
2. Training their employees for customer care
3. Improvement of compensation and benefits
packages for employees to enjoy from hiring to
retirement
4. Establishment of programs for the protection and
preservation of the environment
5. Active participation in sociocivic and charitable
activities
6. Development of customer complaint desks or
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Thank You
Kalle Persson
+1 23 987 6554
kalle@email.com
www.fabrikam.com
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