LETS GET WARM UP!!

ACTIVITY 1: Guess that tag lines

• The class will be divided into 4, each group will

be given a flag.
• The teacher will flash on the screen a famous tag
lines and you will guess what kind of product is
being describe of that famous tag lines.
GUESS THAT TAG LINES

STRONG IS BEAUTIFUL
GUESS THAT TAG LINES

PANTENE!
GUESS THAT TAG LINES

ITO ANG TAMA

GUESS THAT TAG LINES

RED HORSE
GUESS THAT TAG LINES

100% PANATAG
GUESS THAT TAG LINES

LACTUM
GUESS THAT TAG LINES

TAPAT PO SA INYO
GUESS THAT TAG LINES

CHAMPION
GUESS THAT TAG LINES

ISANG PATAK, BISANG

KATUTAK
GUESS THAT TAG LINES

JOY
GUESS THAT TAG LINES

Barato, Paspas, Walay

Hasul
GUESS THAT TAG LINES

PALAWAN
EXPRESS
GUESS THAT TAG LINES

PAG MAYRON KA NITO,

WALA KANG TALO
GUESS THAT TAG LINES

COBRA ENERGY
DRINK
GUESS THAT TAG LINES

“Bida ang sarap.”,

“Langhap Sarap”
GUESS THAT TAG LINES

JOLLIBEE
GUESS THAT TAG LINES

“Nakasisiguro gamot
ay laging bago.”
GUESS THAT TAG LINES

MERCURY
DRUG STORE
GUESS THAT TAG LINES

“Sarap ng filling mo.”

GUESS THAT TAG LINES

REBISCO
GUESS THAT TAG LINES

WE LIKE TO MOVE IT!

GUESS THAT TAG LINES

LBC
PROPAGANDA TECHNIQUES
Brief History of Propaganda Techniques

Religious Propagation
The term 'propaganda' first appeared in 1622
when Pope Gregory XV established the Sacred
Congregation for Propagating the Faith
(Congregatio de Propaganda Fide).
Propaganda was then as now about convincing
large numbers of people about the veracity of a
given set of ideas.
Brief History of Propaganda Techniques

The notion of propaganda remained one of

propagating beliefs and doctrines remained the
primary definition until the first world war (1914-
18).
Brief History of Propaganda Techniques

Propaganda and War

Wars have always been a good reason to use
propaganda, as governments seek to persuade
populaces of the justness of their cause as well
as hide the horrors and failures of the front
line.
Misinformation and disinformation are widely
used to distract people from the truth and
create new realities.
Brief History of Propaganda Techniques

Entry into the first world war was apparently

accompanied with many stories of atrocities that
were false.
One of the basic successful home messages of the
war was that everything Germans said was a lie
and everything Americans said was the truth. This
gave a platform for sustaining faith in ultimate
victory and cast Germany as an evil to be
destroyed.
Brief History of Propaganda Techniques

The Institute for Propaganda

Analysis (IPA)

In 1936 Boston merchant Edward Filene helped

establish the short-lived Institute for
Propaganda Analysis which sought to educate
Americans to recognize propaganda techniques.
Brief History of Propaganda Techniques

 They did produce a list of seven propaganda

methods that have become something of a
standard.
Bandwagon: Pump up the value of 'joining the
party'.
Card-stacking: Build a highly-biased case for your
position.
Glittering Generalities: Use power words to evoke
emotions.
Name-calling: Denigrating opponents.
Brief History of Propaganda Techniques

Plain Folks: Making the leader seem ordinary

increases trust and credibility.
Testimonial: The testimony of an independent
person is seen as more trustworthy.
Transfer: Associate the leader with trusted others.
Brief History of Propaganda Techniques

The Modern World

Propaganda and manipulation of reality
continues to be used in large quantities in the
modern world.
Advertisers use the whole gamut of
propagandist techniques. And although some
people can see the reality (and some theorize
about improbable conspiracies), most people
are taken in and see nothing of how they are
manipulated.
 Brief History of Propaganda Techniques

Books such as Bernays' Propaganda in 1928 still treated

it as a force for good and an effective method of mass
social persuasion, even though the ethics of its use
varied greatly.
The dominant view of the populace then was of an
uneducated, ill-informed mass whose views should be
directed rather than allow them to think.
The discipline of public relations (PR) started as a
profession after the first world war as the commercial
benefits of careful propaganda were realized.
Propaganda Techniques

• Is a set of messages intended to influence

opinions of the masses, not giving the opportunity
to rebut the idea.
• Instead of telling the truth propaganda aims at
manipulation of ideas to influence the behavior of
a large number of people.
• It is also related to advertising, where it is about
promoting a product.
Propaganda Techniques

• During the 20th century, the term propaganda acquired a

negative meaning in the western countries. It meant a
deliberate dissemination of frequently false , but
obligating justifications of a certain political ideologies.
• The propagandist seeks to alter the way people
understand an issue in favor of the interest group.
Types of Propaganda Techniques

1) BANDWAGON
2) TESTIMONIAL
3) TRANSFER
4) EMOTIONAL WORDS
5) REPETITION