Submitted to: Prof. Sona Vikas What is Employee Engagement • Employee Engagement is considered to be the extent to which the employees of an organization feel passionate about their jobs and committed to the organization and put discretionary effort into their work. • Employee engagement is about understanding one’s role in an organization, and being energized about where it fits in the organization's objectives. • Employee engagement is based on trust, integrity, two way commitment and communication between an organization and its members. • Employee Satisfaction ≠ Employee Engagement When is an Employee Engaged Great, I’m going to work. I • When an employee has a clear know what I’m going to do understanding of how an organization is today. I’ve got some great fulfilling its purpose, how it is changing ideas about how to do it for the better, and be able to give ideas really well. I’m looking and express views that are taken account forward to seeing the team of as decisions are made. and helping them work well today.” • When an Employee is included fully as a member of the team, trusted and empowered, receiving regular and constructive feedback, supported in developing new skills, and recognized for achievement. Apple – Think Different • Apple started in the late 1970s, with three men; Steve Jobs, Steve Wozniak and Mike Markkula. • The landmark hardware products by Apple include the iPhone, iPod, iPad, Mac computers and recently the AirPods. The software products designed and distributed by Apple Inc. include iTunes, iLife suite, Final Cut, iOS, iCloud, Mac OS and many more. • The fact they have control over both the software and the hardware it works on, gives them an advantage. • Unique, innovative, premium. • Apple has built an employer brand that allows them to attract the best talent around, and the management is equipped with the best talent management approaches to retain them. Human Resource Strategies • Spoke and wheel structure, with Tim Cook at the center. • Roles that are business critical, affecting the success of the company are 95% filled with their top performers. • Reduce organizational drag – bureaucracy and process that waste time and create obstacles in the way of innovation reduce productivity by 25% • They don’t track employee productivity; Apple relies on the judgment of their employees. • Believes in the leaders that inspire. Inspired employees are 44% more productive. • The recruitment policy is focused on the suitability of a candidate. • Training and development focused not stagnating the staff; encourage self reliance through mistakes. • There isn’t a rigid career plan for each employee, employees encouraged to find their own path. Employee Engagement at Apple • An Executive Team (ET) that runs each of the functional units at Apple has all the decision making power, not the board. • Each project is divided into tasks and one individual is directly responsible of each task. This person is called DRI (Directly Responsible Individual). • No P&L – it distracts from innovation • No rigid hierarchical structure. Free to communicate. • Equal training opportunities for lower level employee too. • Focus on inspiring people at work. • They have managed to leverage the fandom culture around their products – people love what they make/sell. • Focus on employee retention, employer brand maintenance. – “Can We Talk” • Building a loyalty to the brand. • Customer centric rewards structure - more effective in motivating employees • Focus on innovation, project – not on upward growth in the company. Trends in the Employee Engagement • Work engagement up to 34% • Push toward People First concept • Compassionate leadership more effective. • Feedback crucial to keep the employee engaged. • L&D opportunities inspire work engagement. • Work life blend – not only work life balance. • People analytics to play a bigger role in engagement strategies • Diverse workplace is more engaged. • Inequity and prejudice free workplace is more engaged. • Reworking the reward structure for the new generation will help keep them engaged. Thank you!