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Employee Engagement

at Apple

Presented by: Apoorva Mishra


Submitted to: Prof. Sona Vikas
What is Employee Engagement
• Employee Engagement is considered to be the extent to
which the employees of an organization feel passionate
about their jobs and committed to the organization and
put discretionary effort into their work.
• Employee engagement is about understanding one’s role
in an organization, and being energized about where it
fits in the organization's objectives.
• Employee engagement is based on trust, integrity, two
way commitment and communication between an
organization and its members.
• Employee Satisfaction ≠ Employee Engagement
When is an Employee Engaged
Great, I’m going to work. I
• When an employee has a clear
know what I’m going to do understanding of how an organization is
today. I’ve got some great fulfilling its purpose, how it is changing
ideas about how to do it for the better, and be able to give ideas
really well. I’m looking and express views that are taken account
forward to seeing the team of as decisions are made.
and helping them work well
today.” • When an Employee is included fully as a
member of the team, trusted and
empowered, receiving regular and
constructive feedback, supported in
developing new skills, and recognized for
achievement.
Apple – Think Different
• Apple started in the late 1970s, with three men; Steve Jobs, Steve
Wozniak and Mike Markkula.
• The landmark hardware products by Apple include the iPhone,
iPod, iPad, Mac computers and recently the AirPods. The software
products designed and distributed by Apple Inc. include iTunes,
iLife suite, Final Cut, iOS, iCloud, Mac OS and many more.
• The fact they have control over both the software and the hardware
it works on, gives them an advantage.
• Unique, innovative, premium.
• Apple has built an employer brand that allows them to attract the
best talent around, and the management is equipped with the best
talent management approaches to retain them.
Human Resource Strategies
• Spoke and wheel structure, with Tim Cook at the center.
• Roles that are business critical, affecting the success of the company are 95%
filled with their top performers.
• Reduce organizational drag – bureaucracy and process that waste time and create
obstacles in the way of innovation reduce productivity by 25%
• They don’t track employee productivity; Apple relies on the judgment of their
employees.
• Believes in the leaders that inspire. Inspired employees are 44% more productive.
• The recruitment policy is focused on the suitability of a candidate.
• Training and development focused not stagnating the staff; encourage self
reliance through mistakes.
• There isn’t a rigid career plan for each employee, employees encouraged to find
their own path.
Employee Engagement at Apple
• An Executive Team (ET) that runs each of the functional units at Apple has all the
decision making power, not the board.
• Each project is divided into tasks and one individual is directly responsible of each task.
This person is called DRI (Directly Responsible Individual).
• No P&L – it distracts from innovation
• No rigid hierarchical structure. Free to communicate.
• Equal training opportunities for lower level employee too.
• Focus on inspiring people at work.
• They have managed to leverage the fandom culture around their products – people love
what they make/sell.
• Focus on employee retention, employer brand maintenance. – “Can We Talk”
• Building a loyalty to the brand.
• Customer centric rewards structure - more effective in motivating employees
• Focus on innovation, project – not on upward growth in the company.
Trends in the Employee Engagement
• Work engagement up to 34%
• Push toward People First concept
• Compassionate leadership more effective.
• Feedback crucial to keep the employee engaged.
• L&D opportunities inspire work engagement.
• Work life blend – not only work life balance.
• People analytics to play a bigger role in engagement strategies
• Diverse workplace is more engaged.
• Inequity and prejudice free workplace is more engaged.
• Reworking the reward structure for the new generation will help keep
them engaged.
Thank you!

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