SOCIAL MEDIA

Social media 
- interactive computer-mediated 
technologies that facilitate the creation 
or sharing of information, ideas, career 
interests and other forms of expression 
via virtual communities and networks. 
Some common features of Social Media:

 Users usually access social media services via web-
based technologies on desktops and laptops, or 
download services that offer social media functionality to 
their mobile devices (e.g., smartphones and tablets).
 
 As users engage with these electronic services, they 
create highly interactive platforms through which 
individuals, communities, and organizations can share, 
co-create, discuss, participate and modify user-
generated content or self-curated content posted online.
 Networks formed through social media change the 
way groups of people interact and communicate or 
stand with the votes. 

 They "introduce substantial and pervasive changes 
to communication between organizations, 
communities, and individuals.“
 
 These changes are the focus of the emerging fields 
of techno self studies. 
 Social media differ from paper-based media 
(e.g., magazines and newspapers) and traditional 
electronic media such as TV broadcasting, Radio 
broadcasting in many ways, including quality, reach, 
frequency, interactivity, usability, immediacy, and 
performance.

 Social media outlets operate in a dialogic transmission 
system (many sources to many receivers). 
 This is in contrast to traditional media which 
operates under a mono-logic transmission model 
(one source to many receivers), such as a 
newspaper which is delivered to many subscribers, 
or a radio station which broadcasts the same 
programs to an entire city. 
Some of the most popular social
media websites are:
 with over 100 million registered users, 
include Facebook (and its associated Facebook 
Messenger), YouTube, WeChat, Instagram, QQ, 
QZone, Weibo, Twitter, Tumblr, Telegram, Baidu 
Tieba, LinkedIn, WhatsApp, LINE, Snapchat, Pint
erest, Viber and VK, reddit, bbm and more.
A BRIEF HISTORY
OF SOCIAL MEDIA
 Fifty years ago, no one knew a term of “Social Media”.
But now, everyone knows about it. This term has become a
common knowledge in society especially for youngsters. It is a
new entertainment where people can share and exchange their
thought, personal information, photo plus interest.

This media is growing bigger every day with more and

more people use it. New social media always appear every year
with more interesting things that can be offered to internet users.

There are many social media like Blogger, MySpace,

Facebook, Twitter, Pinterest and so on.
Brief history of social media:
 

In 1978, the first social media was created.

Bulletin Board System (BBS) was created by
Ward Christensen and Randy Suess used to
announce meeting and sharing information by
posting it on BBS. It was the beginning of
virtual community and the first dial-up in
history.
• 1995 was a year for personal website. After internet
(WWW) launched and loved by many people,
Geocities was launched by Beverly Hills Internet
(BHI). Geocities’ service was web hosting. It
allowed internet users to create simple websites for
themselves.

• Early social media service that appeared in 1997

was SixDegrees. SixDegrees let its users to create
profile and list of friends. It was used by 1 million
users.
• 1999 was a year for Blogger and Live journal.
Users could write, share and communicate with
friends by using their own blog or journal.

• Friendster was launched in 2002. It could be

include in social networking group. It let users to
create profile and virtual connection with people
around the world. Now, Friendster has become a
social media for games.
•MySpace, LinkedIn and WordPress launched in
the same year, 2003. Most of MySpace users were
musician and band. WordPress was created to be
used as open-source content management system.
And LinkedIn was social networking for business-
oriented.

•In 2004, Mark Zuckerberg launched ‘The

Facebook’. In the beginning, The Facebook was
created as social networking for college students.
•YouTube was launched in 2005. It was founded by
Jawed Karim, Steve Chen and Chad Hurley. They
were employees of PayPal. It was a social sharing
that let users freely upload and share a video.

•Twitter was launched in 2006. It was known as

social networking and microblogging site. It let its
member to share and exchange 140 character
messages. This short message was called as Tweets.
•In 2011, Google launched new product of social
networking named Google plus (Google+). Google
plus let you have a video chat (hangout) and
exchange information.

•In 2012, The first social scrapbooking that gained 10

million users faster in history launched. This social
scrapbooking’s name is Pinterest. In Pinterest, you
could create and share album of photos.
 Social media has grown tremendously in the last few
years. From 2006 onwards the growth rate is unexpectedly very
high. Specially Facebook and Twitter have grown much faster
and captured millions of users in just a few years.

The way technology is growing, it is obvious that more

and more people are going to grasp its benefits. It has brought a
lot of advantages for the society.

From progressed nations to under-developed countries,

every nation is utilizing the power of social media to enhance
life and use it for the bitterness of the people.
 Advantages of Social Media

 Connectivity  Noble Cause

 Education  Awareness

 Help  HelpsGov’t and Agencies

 Information and Updates Fight Crime
 Business  Improves Business Reputation
Promotion or
Advertising  Helps
in Building
Communities
 Disadvantages of Social Media

 Cyberbullying  Reputation
 Hacking  Cheating and
Relationship Issues
 Addiction
 Health Issues
 Fraud and Scams
 Social Media causes
 Security Issues
death
 Glamorizes Drugs and
Alcohol
 These are some of the advantages
and disadvantages of social media
for the society. However, these are
the enough advantages and
disadvantages to decide which way
to go on the social media.
Prepared By: Venice Nikka Ella I. Luar