Business Analytics

Lecture I
Sem IV, MBA (ITBM) 2014-16, SCIT
BA for Better Business Decision
A Typical Enterprise
A Typical Enterprise
 A Typical Enterprise

Malcolm Baldrige Criteria for Performance Excellence Framework

 A Typical Enterprise
Successful Enterprise have great leadership team.
They focus on strategic planning (to deliver
products or services or both). They study markets
and customer intensely whom they serve. They
set targets, measure achievements with rigor.
They are highly focused on human capital
management. They deploy processes (and
automate using IT) and achieve planned business
results. They repeat these steps every time
consistently as well as constantly improve each of
these components.
Malcolm Baldrige Criteria for Performance Excellence Framework
Technology Centric Applications
 Company Profile
• Introduction
• Business Segments
• Organizational Structure
• Quality Management
• Marketing
• Alliance Management/ Supplier Management
• Future Outlook
• Information Technology
 Company Profile
• Information Technology
– Web Presence
– Front Office Management
– Team Collaboration
– Data Center Hosted Application
– Human Capital Management/ Training
Management
– Personal Productivity
 Digital Data
Types:
• Structured Data
• Unstructured Data
• Semi-Structured Data
 Digital Data
Types:
• Structured Data
 Digital Data
Types:
• Unstructured Data
 Digital Data
Types:
• Unstructured Data
 Digital Data
Types:
• Semi-Structured Data
Digital Data
 Digital Data
Categorize into: structured, Semi Structured and
Unstructured

Video, HTML, Research Paper, Web page, Email,

XML, An OLTP Interface, A Zipped File, Excel
Sheet, Chats, A SQL Table
 Role of Business Analytics
• BUSINESS ANALYTICS IN BEST BUY & Circuit
city (
http://myassignmenthelp.info/assignments/business-analytics-in-best-buy/)
 Role of Business Analytics
• Circuit City
• Circuit City lost its strength and consumer base
and this was because the business analysis done
by it was not correct.
• The central problem with Circuit City was that
they were just focusing on the spent lots of
operational funds on it. And less on how they
were presenting the gods to the consumer and
what was the after sale strategy and the
customer satisfaction level.
 Role of Business Analytics
• City Circuit
• The competitors took advantage of its slow
and outdated strategy and could come up
with new and innovative strategy to catch the
customer and market.
• The tools used by them was helping them to
generate large revenue for it was not helping
them to retain their customers or attracting
the customers.
 Role of Business Analytics
• BEST BUY
• The brand image and its effective and fast
customer service are the most effective
strength for the BEST BUY in US domestic
market.
• Quality of services and cost were two effective
strategies.
• They were focusing towards every aspect of
the market and services
 R
• https://www.r-project.org/
R
R