BSNL Marketing Strategy

D. H. Dhongade
SDE
 BSNL Marketing Strategy

Strategy -is the action plan to be taken on

the basis of Long term vision and goal.

Vision
To be the top Telecom company of Asia.
 BSNL Marketing Strategies

1. BSNL introduces a new scheme Plan 725

under postpaid cellular services.

2. Call @ Rs. 0.10 per minute from BSNL mobiles

to any two BSNL phones.

3. BSNL introudces Optional SMS pack for

postpaid mobile services (Cell One)

4. Migration Procedure from one plan to another

for prepaid mobile services
 BSNL Marketing Strategies

5. BSNL offers value pack and subscription pack for

MMS/GPRS based services available on Cell One
Galaxy

6. BSNL has reduced the charges for GPRS download

and MMS.

7. BSNL introduces new Recharge Coupon of Rs.2500/-

under Prepaid Cellular services (Excel)

8. Free Incoming While Roaming - Promotional Scheme

on Cell One during summer vacation
 BSNL Marketing Strategies

9. BSNL has revised the system of waiting list for

release of prepaid cellular connections

10. Promotional scheme on the eve of Holi festival

under Cellular Mobile Services

11. BSNL extends Cell One Plan-100 for all

customers

12. BSNL achieves landmark of 10 Lakh Mobile

Connections in December 2005
 BSNL Marketing Strategies

13. BSNL introduces new life time validity SIM Excel

Anant only for Rs.949/- under pre-paid Cellular Service

14. Offer period for new Cell One plan 100 is reduced by
two days.

15. BSNL offers 25 percent more talk time on recharge

coupons of Rs. 2000/- and Rs. 3000/- on the eve of
new year

16. Call charges for Pre-Paid Cellular Services(Excel) to

be revised with effect from 01.01.2006
 BSNL Marketing Strategies

17. Introduction of new Recharge Coupon of

Rs.5000/- under Prepaid Cellular Services

18. Promotional Scheme on the eve of festival

season

19. Amendment in ISD and international roaming

security deposit for cell one plan 100

20. New post paid plan ( “SMS Power Plan”) under

cellular services introduced
 BSNL Marketing Strategies

21. New top up cards (recharge coupons) for excel

prepaid service

22. Government employee scheme (Plan 100)

extended to employees of state PSU with
extended offer period

23. Student power scheme-99 for cell one is re-

launched

24. On the eve of festival season full talk time is

offered on recharge coupons
 BSNL Marketing Strategies

25. BSNL has revised the system of waiting list for

release of prepaid cellular connections

26. Promotional scheme on the eve of Holi festival

under Cellular Mobile Services

27. BSNL extends Cell One Plan-100 for all

customers

28. BSNL achieves landmark of 10 Lakh Mobile

Connections in December 2005
 BSNL Marketing Strategies

29. BSNL offers VPN on cell one mobile service for

non-corporate customers.

30. BSNL introduces a new cell one plan 100 for

Central/State Government and PSU employees

31. BSNL introduces new prepaid cellular

connections

32. Fixed charges for call forwarding is waived off

(Both for prepaid and postpaid mobiles)
 BSNL Marketing Strategies

33. Student power scheme is extended and re-

launched

34. Promotional schemes for the festival season

for Cellular Mobile Customers

35. Tariff for Video Tone service

36. Friends and Family talk scheme under post

paid Plan 325 and 525 extended beyond LSA
 BSNL Marketing Strategies

37. Reduction of additional grace period for excel

mobile service.

38. TOP UP cards (recharge coupons) for excel

prepaid subscribers

39. Calls between Metros and Telecom Circles to

cost less

40. New tariff introduced for Ring tones

 BSNL Marketing Strategies

41. BSNL provides vanity numbers with free offers

on the eve of New Year 2005

42. Cell One Plan 140 extended also for Kerala

and Karnataka circles.

43. Cellular Mobile Post Paid Plan 140 is extended

to Andhra Pradesh Circle

44. BSNL announces tariff for MMS and GPRS

services
 BSNL Marketing Strategies

45. Festival offer for Cellular phone services (Prepaid

and Postpaid) on the occassion of Dussehra and
Diwali 2004

46. Revised Tariff for Cellular Mobile Services for Plan

525

47. Revision of Roaming Tariff for Cellular Mobile

Services with effect from October 1, 2004

48. Excel Prepaid Tariff revised due to increase in

Service Tax
 BSNL Marketing Strategies

49. New Prepaid Recharge Coupon (Excel) of Rs

3000/-

50. BSNL introduces the all time lowest cellular

calling rates in the Country

51. Validity period of Recharge coupons of

Rs.1000/- and Rs.2000/- under Excel Prepaid
Plan doubled

52. SMS tariff revised with effect from July 1, 2004

 BSNL Marketing Strategies

53. Recharge coupon scheme for Excel

subscribers extended till 30th September
2004.

54. BSNL launches new promotional scheme

under Pre Paid Plan-Recharge Coupons of
Rs.300 and Rs.500

55. BSNL extends all India roaming facility to it's

Excel pre-paid Cellular Mobile customers
 BSNL Marketing Strategies

56. BSNL introduces recharge coupons of Rs. 70 and Rs.

150 with effect from 16.2.2004 for Cellular pre-paid
connections

57. Special offer for BSNL customers- get Nokia 3310

handset at a special price plus talk time worth Rs.
1200/- free .

58. Student Power scheme re-launched in select States

59. BSNL announces reduction in International and

National Roaming Charges for Cellular Mobile
Services
 BSNL Marketing Strategies

60. BSNL announces Tariff for International Roaming on

Cellular Mobile Telephone service

61. BSNL extends promotional scheme of reduction in ILD

call charges to UK, USA and other European countries
up to March 31, 2004

62. BSNL Cell One mobile service -New VPN tariff plan
for large organizations/corporates

63. Excel recharge coupon scheme extended upto 31st

December-2003.
 BSNL Marketing Strategies

56. Student Power Scheme extended for one

month in many states.

57. Special post paid cellular mobile scheme for

Students- Scheme extended upto 31.10.2003

58. Special post paid Cellular Mobile Scheme on

occassion of Dussehera and Puja.

59. Special post paid cellular mobile scheme for

Students
 BSNL Marketing Strategies

60. Revised Tariff for Excel (Pre-Paid Mobile

Service) from 16th April 2003.

61. BSNL offers free talk time worth Rs. 100/- per
month for first six months to new Post-paid
Cellular subscribers.