PREPARED BY:DULCE MARIAH AGUILLON

JACKLYN FLORES
KHAIZEN LAVIGNE MASILANG
ILYN PRUDENCIADO
ROCHELLE BONAOBRA
 The coming together of media
types, and their related industries.
The word “CONVERGENCE”
literally means an intersection, or a
meeting of distinct forces, its
meaning and power applies
differently here.
Media theorist HENRY
JENKINS (2006) points out that
“convergence is a word that
manages to describe
technological, industrial, cultural
and social changes. "
The Encyclopedia Britannica notes that
the interconnection brought on by media
convergence involves THREE C`S of
COMPUTING, COMMUNICATION
AND CONTENT. This acknowledges the
undeniable role that the Internet and
developments in personal computers
have had in changing the way we send
and receive messages and content.
TECHNOLOGICAL CONVERGENCE
The most common way to point out
convergence in action. Here, the lines of traditional
media types blur as technology makes it possible
for MEDIA CONTENT TO BE SUPPORTED ON
MEDIA TYPES AND PLATFORMS. Television
shows and radio programs, for instance, are no
longer exclusively accessible via television sets
and radios.
 Includesa number of key aspects of cultural
convergence. One is THE “FLOW” OF STORIES FROM
ONE FORMAT TO ANOTHER, which can be seen in
adaptations such as the Mars Ravelo print comic books
being adapted into television series and films. Another
key aspect is PARTICIPATORY CULTURE, which allows
media consumers to add some input on the media they
consume, as well as create their own examples of that
media. YouTube is a prominent example that
demonstrates this.
 Is
the NATURAL outcome of a world filled with
DIVERSE MEDIA TYPES. Jenkins also calls this
SOCIAL CONVERGENCE, or “MEDIA
STACKING”.Not so much a “planned” convergence
as a type that “SIMPLY HAPPENS” BY NATURE,
organic convergence can be seen in cases where a
person is using their smartphone to send messages or
browse the Internet while watching television, or
reading a newspaper while a radio program plays in
the background.
 Isan arguably inevitable effect of media
bridging the gap between geographically
distant cultures and peoples is having these
cultures influence each other. The United
States’ “Hollywood” filmmaking culture has
inspired similar styles to grow in India
(Bollywood) and Nigeria (Nollywood), despite
each of those countries being quite distant
from the others.
 Refers to the linking of companies and businesses to
media. Prominent examples of this type of convergence
arose in the late 1990s and 2000s. Media companies and
properties became visibly profitable and prominent
enough to catch larger companies’ attention. These
days, it is not unusual for a parent company to have
stakes in many different media industries. Rupert
Murdoch’s News Corporation has its hands in cable
television, broadcasting, book publishing, and film,
among others.
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