Reluctant Bachelor

A study on Segmentation

Group 13, Section 2

DIBYAJYOTI GHOSH - DM21223
PARAS MITTAL – DM21252
UMANG PAREKH – DM21277
AANIKET BARAPATREY– DM21201
KRITI DODIA – DM21238
AGENDA

This project will discuss about the market segmentation of two

products with respect to the Reluctant Bachelors. Two products
are:-
Energy drink
Ready to Eat Food
Energy Drinks
Segment Analysis

Really
• Drinks in general refers to: juices, sodas, Thirtsy
Just
water, energy drinks, milk-based drinks, feel
On the
Go
like it
sports drinks, and many more.
• This segmentation is primarily based on
Hold
Need a
benefits and also situational circumstances, the
sugar
Drinks boost

which together can broadly divide the drinks

market in the following segments: Variety
Sporty
Seekers

Health
Focus
From the diagrammatic representation, F(X)
denotes a function that grinds the above
parameters by assuming:
• The sample space is reluctant bachelors and Hold
hence confirms to the appropriate age the
Need a sugar
group. Boost
• The sample space mainly denotes to the
population dominating the Indian Sporty
Subcontinent.
• They are mainly reluctant, as in, a subset of
bachelors who for various reasons cannot
devote enough resources for
self/homemade goods and would prefer F(X)
convenience over the associated hard work
involved in making them.
College Working Sports/Advent Abusive
Students Bachelors urers Drinkers
Environment Analysis and Market Application

• 1. Market Growth Potential

• 2. Market Concentration

Major Players:
1. Red Bull
2. Goldwin Healthcare
3. Power Horse Energy Drinks (GMBH)
4. Monster Beverage Corporation
3. Government Influence :
• GST slab increases from 18% to 28% - Increase in overall price

4. Technological Impact
• Investment in R&D is different for new & emerging from developed nations on
aspects like taste, preference. This means more investments on new flavors to
penetrate market effectively.

5. Indian Markets
Growth in Indian market, increase in disposable income and promise of potential
growth shown in international market are good sign, it shows that productivity
increases people demand for such energy drink more.
Coco-cola advertisement

• https://www.youtube.com/watch?v=P7ADWd9Psag
Ready to Eat Food

• In 2017 India RTE food market stood at $216M and it is projected

to grow over 16% during 2018 to 2023.

• 59.5% Population of India is between the age of 15 to 64. This

means India is a young economy.
Segment Analysis

Market
Segementation
of Ready to Eat

Shelf Stable Frozen Ready

Ready to Eat to Eat
PESTEL Analysis

LEGAL

ENVIRONM
POLITICAL
ENTAL

PESTEL
TECHNOL ECONOMI
OGICAL CAL

SOCIAL
 Politically Due to increase in RTE food saves

ECONIMICAL

SOCIAL
POLITICAL government should
try to increase the
disposal income
people are willing
time and also a
good alternative to
use of RTE food to spend more on delivered food.
because it will RTE food as it is
boost the easy to cook and
manufacturing saves a lot of
industry which in time.
turn will increase
in employment.
 No industry is Increase in The duty of the
TECHNOLOGICAL

ENVIRONMENTAL

LEGAL
left out of work consumer is to
make sure that the
technological population. product that they
advancement. are buying is
legally compliant
Busy work and all the
schedule are disclosures that
need to be made
fueling revenue by the company
growth of RTE are present.
 ADVERTISEMENT

https://youtu.be/0V6y-Czk3Rc
https://youtu.be/LMyxv8G9cCk
Limitations:

• Insufficient Sample Size

• Less research done in India

• Lack of Trust in India for RTE Food and Energy Drink

THANK YOU!