What is Mobile Commerce

 Mobile commerce is a natural result of combining two strongly emerging

trends: electronic commerce and pervasive computing.

Internet + Wireless + E-Business = M-Business

Going online anywhere at anytime and using multiple devices

New business opportunities

 The use of the Internet for purchasing goods and services and also for
transmitting messages using wireless mobile devices
Fixed Vs Mobile Commerce

Check Check
Purchase
Bank Stock
Stock
Balance Price

WAPServer
WAP Server WebServer
Web Server

Multilingual Customer Product

Content Database Database
Database
 Advantages of M-Commerce

 Ubiquitous computing
Anywhere, anytime
Convenient, instant connectivity-Accessibility
 Very personal
Device owner has an exclusive access to the contents/services
Service providers know who the owner is
 Varied users, usage contexts
Elementary school students, grandpas, grandmas
Location & context-sensitive applications and services
   Security
The device offers a certain level of inherent security
depending on the specific end user device.
 People seem willing to pay for mobile services
Building Blocks of M-Commerce
 Building Blocks of M-Commerce

User Equipment
A mobile phone or PDA acts as the user endpoint
Access Network
To provide authentication to validate a user’s attempt to consume network
resources
Service Network
Linked to the Access Network, probably via secure Virtual Private Network
(VPN).
The Service network provides personalized portals to many services,
including commerce.
Applications of M-Commerce

Mobile Financial Mobile Booking and Ticketing

Applications (B2C, B2B) (B2C, B2B)

Mobile Advertising (B2C) Mobile Marketing Research (B2C)

Mobile Inventory Mobile CRM, Customer Support

Management (B2C, B2B) (B2C, B2B)

Proactive Service Mobile Entertainment Service

Management (B2C, B2B) (B2C)

Product Locating and Mobile Distance Education

Shopping (B2C, B2B) (B2C, B2B)
Wireless Business Re-engineering
Mobile Auction (B2C, B2B)
(B2C, B2B)
 Limitations of M-Commerce
 Usability problem
 Effectiveness & Efficiency
 Lack of standardized
security protocol
 Security methodology
needs to be incorporated in
mobile
 3G licenses
 Auctioned by governments
 Certain countries cannot
be served by these devices
 Transmission limitations
 Multipath interference
 Insufficient bandwidth
 Limits the extent to which
mobility can be viewed
commodity
 Wireless and health hazards
 Fear of radiation
 Unsafe to drive and use
wireless phone
 Disappointed user
Conclusion
A number of business opportunities and robust wireless technologies
ahead for fully realizing the enormous strength of m-commerce in this
Internet era
M-Commerce will be at least as successful as e-commerce if the
underlying technology and standards accentuate the advantages and
minimize the disadvantages.
The current specifications for 3rd Generation Mobile Networks and
services from the 3GPP provide a strong platform for M-Commerce
Consistent and pervasive access to services across varied wireless
networking topologies will be a key factor in the success of mobile
commerce
One of the main feature challenges will be to unify payment solutions
providing the highest possible level of security.