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• Objectives
• to prevent false narratives from taking root in memory in the first place,
focusing specifically on the process of preemptive debunking or so-called
“prebunking”.
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THE RESEARCH HYPOTHESIS
“[…] we hypothesise that by exposing the general techniques that
underlie many (political) persuasion attempts, broad-scale attitudinal
resistance can be conferred.”
• Response variable: attitudinal resistance (ability to identify fake news
strategies and fake news)
• Predictor variable: exposure to general techniques that underlie
persuasion attempts
• Possible confounding factors: age, race, gender, geographic location,
socioeconomic status, political orientation
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METHODS FOR DATA GATHERING
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THE STUDY DESIGN
• OBSERVATIONAL
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STUDY UNITS
• STUDY UNITS
• No randomization no control group
• Relied on convenience sampling
• Inclusion criteria:
• Anyone with internet connection
• Exposed to press release within university and
• News outlets’ (BBC) announcement
• Gave consent
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SAMPLE SIZE
• N = 14,266
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COMPLETENESS OF DATA
• N = 43,687 responses n = 14,266 completed responses used
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APPROPRIATE DESCRIPTIVE STATISTICS
• Bar graphs have low confidence interval higher precision
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APPROPRIATE STAT METHODS
• One-way repeated measures MANOVA
• Within-subjects design
• differences in multiple dependent variables between treatments
• participants have taken part in all treatments
• Univariate follow-up comparisons with five paired t-tests using a
conservative Bonferroni correction
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