MEDIA AND INFORMATION LITERACY (MIL)

LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS

(C) Mr.Arniel Ping – PAMIL member

COC Faculty 2013-2017

MIL PPT 12
 LEARNING COMPETENCIES

Learners will be able to…

 define intellectual property (SSHS);
 identify and explain the different types of intellectual
property (SSHS);
 explain copyright, fair use, etc.vis-a-vis human rights
(MIL11/12LESI-IIIg20);
 discuss current issues related to copyright vis-à-vis
gov’t./provide sectors actions (MIL11/12LESI-IIIg21);
 LEARNING COMPETENCIES

Learners will be able to…

 put into practice their understanding of the
intellectual property, copy right, and fair use
guidelines (MIL11/12LESI-IIIg17); and
 explain actions to promote ethical use of media
and information (MIL11/12LESI-IIIg22);
 TOPIC OUTLINE

I- Legal, Ethical, and Societal Issues in media and Information

(Part 1)
A. Current Events: Digital Piracy in the Philippines
B. Intellectual Property in International and Local Context
1. Definition of IP
2. Types of IP
3. IP Rights (WIPO and R.A. 8293)
B. Fair Use (Fair Dealings) and Creative Commons
 CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated DVD,

nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 5, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g
 CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV

Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=BaALtvPAUnA
WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

 WHAT IS INTELLECTUAL PROPERTY?

refers to creations of the

mind, such as inventions;
INTELLECTUAL literary and artistic works;
PROPERTY (IP) designs; and symbols, names
and images used in
commerce

(Source: http://www.wipo.int/ about-ip/en/)

INTELLECTUAL PROPERTY IS PROTECTED IN LAW
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF
IP

COPYRIGHT PATENT TRADEMARKS INDUSTRIAL GEOGRAPHICAL

ORIGIN
DESIGN
 TYPES OF INTELLECTUAL PROPERTY

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights
that creators have over their literary and
artistic works
• books, music, paintings, sculpture and
films, to computer programs, databases,
advertisements, maps and technical
drawings
 COPYRIGHT

Source:
http://www.slideshar
e.net/DaeBogan/ mu
sic-publishing-
copyright-
administration-in-
the-internet-age
COPYRIGHT
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

LITERARY WORKS During the lifetime of the author plus 50
years after death
ART 25 years from the date of creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- 50 years from publication
VISUAL WORK
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

SOUND 50 years from year recording took place
RECORDING
BROADCAS 20 years from date of broadcast
T
RECORDIN
G
TRADEMARK Valid for 10 years and may be renewed
for a periods of 10 years
INVENTION PATENT Valid for 20 years from filing date
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the right
to decide how - or whether - the
invention can be used by others
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. Trademarks • a sign capable of distinguishing the
goods or services of one enterprise from
those of other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
 TRADEMARK INFRINGEMENT?

Mars sues Hershey for trademark infringement over

MALTESER brand
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or aesthetic
Design aspect of an article
• may consist of three-dimensional features,
such as the shape or surface of an article,
or of two-dimensional features, such as
patterns, lines or color
 PRESENTING:
AIR BINAY or AIR JEJOMAR 1
DESIGN INFRINGEMENT?
PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. • signs used on goods that have a specific
Indications geographical origin and possess qualities,
and a reputation or characteristics that are
Appellations essentially attributable to that place of
of Origin
origin
• most commonly includes the name of the
place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
 VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation

.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08
 FAIR USE

Fair use means you can use copyrighted

material without a license only for certain
purposes. These include:
 Commentary
 Criticism
 Reporting
 Research
 Teaching
 FAIR USE

Guidelines for Fair Use

 A majority of the content you create
must be your own.
 Give credit to the copyright holder.
 Don't make money off of the
copyrighted work.
VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info

.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=8YkbeycRa2A
CREATIVE COMMONS

 is an American non-profit organization

devoted to expanding the range of
creative works available for others to build
upon legally and to share. The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
 Website
https://creativecommons.org/about/
CREATIVE COMMONS

 Attribution: You must credit the creator.

 Non-Commercial: You can't make a profit.
 No Derivative Works: You can't change the
content.
 Share Alike: You can change the content,
but you have to let other people use your
new work with the same license as the
original.
 CREATIVE COMMONS
HTTP:/ / WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST= BLOG_BASICS
 CREATIVE COMMONS
HTTP:/ / WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST= BLOG_BASICS
 VIDEO PRESENTATION

PINOY INVENTORS
.(2015). ABS-CBN NEWS. YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=yQSPEZSEWnk
CLASS ACTIVITY
 CLASS ACTIVITY PART 1

Watch the talkshow“Legal HD”

Legal HD Episode 64 - Intellectual Property Code.

(2014). 9 News & Current Affairs. YouTube.
Retrieved September 19, 2016, from
https:/ / www.youtube.com/watch?v=IwEeTscHdng
 CLASS ACTIVITY PART 1

Answer and discuss the following guide questions:

1. How can the intellectual property protect the rights
of inventors, scientists, and artists?
2. What acts are considered as a violations of the
Intellectual Property Code?
3. What agencies are in-charge of implementing the
Intellectual Property Code?
 CLASS ACTIVITY PART 2:

Read “The Intellectual Property Lawof the

Philippines”,
Textbook pp.72- 75
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

1. What are examples of copyright protected works
under the Philippine law?
2. What is the difference between original works and
derivative works?
3. What are examples of works not protected by
copyright?
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

4. Why is it important to protect intellectual property?
5. As a student, how can you promote ethical use of
media and information?
REFERENCES

 Media and Information Literacy Curriculum Guide by

DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 http://www.wipo.int/ about-ip/en/
 http://www.slideshare.net/DaeBogan/music-publishing-
copyright-administration-in-the-internet-age
REFERENCES
 https:// www.legalzoom.com /articles/posting-cover-songs-on-
youtube-what-you-need-to-know
 http:// www.ipophil.gov.ph/images/Patents/ IRRs/RepublicAct8293.
pdf
 https://www.thoughtstopaper.com/knowledge/design-
patents.php
 http:// fairuse.stanford.edu/ overview/ fair-use/what-is-fair-use/
 https://creativecommons.org/about/
 http:// www.gcflearnfree.org/ print/ blogbasics/copyright-and-fair-
use?playlist=Blog_Basics