Every one likes ««.

Emphasis is on«..
› Price
w Getting best deals

w Offers

w Free Shipping

› Features
w Reviews: Game turner

› Credibility of the website

’reation of WOOT!!!!
› Rutledge started Synapse Micro Inc

› Sold computer components which remain

unsold from wholesale manufacturers

› Problem: Huge stocks of unsold products

› Creation of WOOT in July 2004 to sell

unsold inventory
À unique business model
usiness Model- ´One Day One
Dealµ
Õ Sales & Delivery Procedure

Õ 24 Hours for one product

Õ Comments of analysts

Õ Customer Psychology
’ontinue«..
Õ Internet & Technology Savvy Customer

Õ Woots µAttitude¶

Õ Distinctive aspect of Woot towards product

discription

Õ Customers Comment on Woot..

¬
 

Àbout the WOOT
› Gradual progress

› Attractive offers

› Product selection
’ontd«..
› Relationship with manufacturer

› Pre-release launch event

à
 
› Orange Light flashing

› Product display maximum 12 hours

› Unsold product

  
› Put during Holiday or
special occasion

› Items offered to users

for US$3

› No shipping cost
Woot·s Style
› Almost non-existent customer service

› Advised customers not to expect customer support

› No toll-free number provided

› Discouraged product returns

› But««
Woot did provide refunds for
defective items
› Provided an e-mail address

› Customer has to send details of the defective

product

› Send the product

› Woot¶s return authorization the next day

› Customer had to pay for return shipping

Wooters- Online community
› Company¶s online community of registered members

› Developed by Dave Rutledge

› Subsections ± Woots, World of Woot, Contests, Woot

Side Deals, Everything but Woot
Woot

› Wooters post comments & opinions about products

› Share information about price, quality, other technical aspects
› Separate message thread for each item offered
› 250 comments on an average
› Rating system
› Product review
› Customer support service
› Feedback system for the retailer
à
 à 
Discussions regarding the site, the community, the company, & anything else
related to Woot

 

 
Discussed various weekly contests organized by Woot

à    

Highlighted attractive deals offered by |
 | |


à 
Wooters could discuss on any topic they choose
Àdvantages of ´wootersµ
› Featured µQuality Post´

› Wooters were better informed

› Medium of communication

› Improved customer experience

› Fostered feeling of community

› Woot status checkers

› Forums to exchange woot products

d

 

à
 













 




















 
 


‰ 

 

 





 
 

 



  ! "
à
#


$%&
 
!'‰(
à
 



à

#
à
#
) 
 



 
* 




  
à
#




#
%





 #
* 


(

 



 
à
#
à




#
à




#
à
#
MÀ
ETING ST ÀTEGY

› Targeted Geeks, gadget lovers, internet savvy.

› Google AdWords program.
› Newsletters.
› Blogs, online communities, twitter, podcasts
and i-phone application.
› Entered into partnership with Yahoo! to create
sellout.woot.com.
› Word of mouth marketing
› Buzz creater
› Daily activities
› Woot off
› Contests
› Honesty is the best policy.

› Best price.

› Adword support.

› Web 2.0

› Wootcast.
› Win-win business strategies.

› Tomorrow is another day

  
  


!
   
      

à  à 

  


 
 " #
à   à  

Losing your house? Before you jump out of

Without that mortgage to pay, now That window, why not spend your
you can buy more of your junk! last remaining dollars at Woot?
Woot.com Woot.com
Ô

 
› Range of products

› Customer Service

› Pricing

› Shipping cost
Ú

› Beneficial for new product launcher

› Wooters


 Aug 2009

Sept 2007

Oct 2006

July 2007
› Google Adsence
› Increased in revenue
w US$ 40 to US$ 150 per day
Growth
› 3,00,000 registered customers
› Google Adsence
› Increased in revenue
w US$ 40 to US$ 150 per day
evenue
› US$ 2.3mn in 2004

› US$ 117.4mn in 2007

› Almost 5000% growth

M  $ M   '

 % &
1 Woot 117.4 4998.5
2 CPO commerce 22.1 3396.0
3 Firefold 5.0 2379.1
4 Designer 8.3 2227.8
PlumbingOutlet.
com
5 ShoeMetro 8.9 2099.6