Refers to persons that are

involved in the use, analysis,

evaluation and production of
media and information.
Pre-Spanish Era – Knowledge
was passed on through folk
media and indigenous forms
of media
Spanish Era - while education
was limited to the elite,
publication of books advanced
the Propaganda movement
which led to the people’s
revolution against Spanish
rule.
American and Japanese Era -
During this era, major newspaper
(i.e. Manila Times and Manila
Bulletin), radio broadcasting and
movies became available. Media
was used for propaganda by
government and other groups.
Post-war Era – the golden
age of Philippine
Journalism. Advertising,
Communication Education,
and press freedom
flourished in this era
Martial Law Era - Highlights
of this era include the
government takeover of
media and the press and
the image engineering of
the Marcoses in the name of
nationalism.
Post-EDSA Era - People Power
brought greater freedom for
Philippine media. During this era,
the new Constitution recognized
the vital role of communication
and information in nation
building. Press freedom
influenced the growth in media
careers.
Modern Era – Careers: web
designer, online instructors,
digital producers, bloggers,
animators, programmer,
archivist, metadata analyst, data
miner, user experience designer,
call center agents, virtual
assistants.
They are the MEDIA itself.
The person serves as the
medium for another person to
learn or acquire new knowledge.
They are the people behind
another form of media. They use
other forms of media such as
text media, visual media,
multimedia, etc. ...
1.Teacher 6. News Reporter
2.Weather Forecasters 7. Your Classmate
3.Blogger 8. Facebook Users
4.Youtubers 9. Movie Director
5.Book Author 10. College Professor
A website, application, or online
channel that enables web users to
create, co-create, discuss modify,
and exchange user-generated
content.
* Individualized
* Connects with friends and people
* Uploads content in real time
* Enables conversations
* Provides tracking
* Social Networks – sites that allow you to connect with
other people with the same interest or background

* Bookmarking Sites – sites that allow you to store and

manage links to various websites and resources.

* Social News – sites that allow users to post their own

news items or links to other news sources.
* Media Sharing – These are sites that allow you to
upload and share media content like images, music,
and video.

* Microblogging – Sites that are focus on short updates

from the user.

* Blogs and Forums – Sites that allow users to post their

content.