CONTENTS

1. MERGER AND ACQUISITION

2. OPENING CENTER ABROAD
3. LAYING OFF PEOPLE
4. NEW PRODUCT LAUNCH
5. SEARCHING THE UNTAPPED MARKET
6. INVESTING IN TECHNOLOGIES
 MERGER AND ACQUISITION

 What Is a Merger?

A transaction where two firms agree to integrate their operations on a relatively co-equal
basis because they have resources and capabilities that together may create a stronger
competitive advantage.
Example: Company A+ Company B= Company C.

 What is Acquisition?
A transaction where one firms buys another firm with the intent of more effectively using a
core competence by making the acquired firm a subsidiary within its portfolio of business

Example: Company A+ Company B= Company A.

WHY MERGE/ACQUIRE
 Increase Market Share
 Secure Competitor Customer Base
 Size of Company can grow overnight
 No Price War

 Expand Into New Markets

 An Opportunity to enter into new market.
 Introduce new products to new Market

 Obtain Advanced Technology

 Get New Technology at cheaper price

 Pick winners early

 Acquire new Industry or Product line before competitor sees it.
 Can Create Innovations .
STRATEGIES INVOLVED TO MERGE/ACQUIRE
 MAKE A PLAN
 BUILD AN ACQUISITION/MERGER TEAM
 RESEARCH
 PREPARE DOCUMENTS
 MAKE THE FIRST OFFER
 NEGOTIATE TERMS
 MERGE/ACQUIRE
OPENING CENTRE ABROAD
STRATEGIES INVOLVED

 CULTURE
 LEGAL AND REGULATORY BARRIERS
 FOREIGN GOVT CONSIDERATIONS
 BUSINESS CASE
LAYING OFF PEOPLE

REGULAR LAY-OFF

Laying – off one employee or a few individuals

COMPLEX LAY-OFF

Laying-off an entire department

 Set up a meeting
with the
concerned
employee

Operations of the Offer Resources

unit/Department and support

Understand the Explain to staff if

laws of lay-offs necessary

Perform the lay-

off as soon as
possible
NEW PRODUCT LAUNCH
STRATEGIES INVOLVED

 FIGURE OUT THE RIGHT PRODUCT FIRST

 MARKET RESEARCH
 DECIDE WHERE TO DISTRIBUTE THE PRODUCT
 PRICE OF THE PRODUCT
 TEST THE PRODUCT BEFORE LAUNCH
 PRODUCT LAUNCH PROMOTION STRATEGY
SEARCHING THE UNTAPPED MARKET
STRATEGIES INVOLVED

 OBJECTIVE
 IDENTIFYING THE PROBLEMS
 SEARCH FOR ALTERNATIVES
 EVALUATING THOSE ALTERNATIVES
 CHOICE OF ALTERNATIVES
 TAKE NECESSARY ACTIONS
 RESULT AND FEEDBACK
INVESTING IN NEW TECHNOLOGY
WHY SHOULD YOU INVEST IN NEW TECHNOLOGY?

 PROFITABILITY
 EFFICIENCY
 PRODUCTIVITY
 SPEED
AREAS TO BE FOCUSED WHILE MAKING
DECISION

 COMPETITIVE EDGE
 COST
 RETURN ON INVESTMENT
 HOW LONG WILL THE TECHNOLOGY SUSTAIN