Designing an

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 Designing an Advertisement

• A good advertisement starts with

knowing that your goal is to sell
your products.
• An ad must first be noticed.
• The layout of an ad should feature
your product’s best assets. It is
plan of where to place an element
and how big it should be.
 Designing an Advertisement
• The layout of your design will
server as the frame or backbone of
your ad.
• The goal of advertising is to get
some people to do some type of
action.
• How the elements of an ad design
are placed in the page will help
accomplish this.
 Designing an Advertisement

• Research shows that people notice

five (5) advertising design
elements and people notice them
in the following order:
1. Visual 2. Caption 3. Headline
4. Copy 5. Signature
Advertising Design Elements:

Visual- The visual is the image.

People usually notice a picture more
than they would words.
Advertising Design Elements:
Advertising Design Elements:
Advertising Design Elements:
Advertising Design Elements:
Advertising Design Elements:
Caption- a caption is a phrase or a
sentence used to summarize the
importance of charts, graphs,
illustrations, photographs, or tables.
Captions identify the people in
photographs and relate the photo or
graphic item to the surrounding body. A
caption may not necessary at all times
and often you’ll want to include
additional elements such as secondary
illustrations or a coupon box.
Advertising Design Elements:
Headline- it is the extra large
opening statement used in layout.
Sometimes it summarizes what the
text is about. It is the part of an
advertisement that gets the readers’
attention, arouses their interest by
providing abenefit, and leads them
to read the rest of the ad.
Advertising Design Elements:
Copy- copy refers to written
material, in contrast to photographs
or other elements of layout. It is the
written part of an advertisement.
Effective copy is important, even in
visually oriented advertising
messages.
 Tips and Tricks in Designing
Advertisements
Contrast is good.
• The first step is to emphasize
contrast. You have a variety fonts
and colors-choosing the right
fonts and using them well is the
key. Never use more than three
fonts in an ad because they tend
to distract the reader.
 Tips and Tricks in Designing
Advertisements
Contrast is good.
• The proper use of boldface
character is important; however
one should never use too much of
it. This is due to the fact that
people’s brains process texts
written in lowercase letters better
than they do uppercase ones.
 Tips and Tricks in Designing
Advertisements
• In fact, people remember spelling of
some words based on how they
appear when written in lowercase
letters.
• White spaces are a must. When
dealing with small space, never
consider white spaces as a waste of
space. In fact they make your ad
clearer and easier to understand.
 Tips and Tricks in Designing
Advertisements
Maintain Balance.
• Get balance by strategically
placing elements such as graphics,
type, and logos in such a way that
your ad flows well and is balanced
across the space. If one side is
heavy in type, place a large-scale
logo or graphics on the other side.
 Tips and Tricks in Designing
Advertisements

A Picture Is Worth a Thousand Words.

• The visual part of your art should
take up at least 25 percent of your
ad and space.
• Studies show the visual or more
graphisc on the other side.
 Tips and Tricks in Designing
Advertisements

Know Your Customers.

• It is always good to know what
your target market want to see,
what is pleasing or appealing to
them. Knowing these will help
you. And remember that most
readers take a reverse S path
when scanning an ad.
 Tips and Tricks in Designing
Advertisements

Remember Your Goal

• Always recall that we want to sell with
our ad. This should be both the
starting and ending point of your print
ad design. Know before you start
what your objective is, and end by
critically examining your ad to make
sure that it meets that goal.