Submitted By

Pranav - 2018PGP161
Harshita - 2018PGP149
Kratgya - 2018PGP153
Sayan - 2018PGP044
Nikhil - 2018PGP023

AWS: Model and Gaps in Service delivery

What is Cloud Computing?
Cloud computing is the on-demand delivery of compute power, database storage, applications, and
other IT resources through a cloud services platform via the internet with flexible pricing

Advantages and Benefits of Cloud Computing

Speed and Agility

Go Global in minutes
Less capital expense

Economies of Scale

No Data Centers
Stop guessing capacity

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Types of clouds
Cloud is a Service
The cloud increases computing capabilities, without having to provide a new infrastructure
SaaS
Software as a Service
SaaS uses the web to
deliver Applications that are
managed by a third-party
vendor and whose interface
is accessed by the client
SaaS eliminates the need to
install and run applications
on individual computers
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PaaS IaaS
Platform as a Service Infrastructure as a Service
PaaS is a framework
Self-service models for
organizations can use and
managing remote
build upon to develop or
datacenter infrastructure
customize solutions
PaaS provides line-of-
The users are responsible for
business software developers
managing applications and
a portal for managing
services above the
computer infrastructure from
virtualization level
centralized IT operations
About AWS
In 2006, Amazon Web Services (AWS) began offering IT infrastructure services to businesses in the
form of web services.

Unique Selling Point

• Low Cost

• Agility and Instant Elasticity

• Open and Flexible

• Secure
Availability Zones

New regions

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What is AWS
A Broad IT Infrastructure Platform

The AWS Cloud provides a broad set of infrastructure services, such as computing power, storage options,
networking and databases, delivered as a utility: on-demand, available in seconds, with pay-as-you-go pricing

A Platform for Virtually Every Use Case:

From data warehousing to deployment tools, directories to content delivery, over 50 services are available in just a few
mouse clicks with AWS
Ever expanding list of features:
Deep features such as a wide range of database engines, server configurations, encryption and powerful big data tools
let you stay focused on your core business, and not on corralling or cooling infrastructure
Security stronger than on premises:
Broad security certification and accreditation, data encryption at rest and in-transit, hardware security modules and
strong physical security all contribute to a more secure way to manage business’ IT infrastructure
Ease of Compliance and Governance:
With the AWS Cloud, Controlling, auditing and managing identity, configuration and usage capabilities come built into
the platform helping you meet compliance, governance and regulatory requirement

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 Services Offered
Archiving:
Affordable solutions for data
archiving from gigabytes to
petabytes
Content Delivery: Accelerate
websites, APIs, and video
content
High Performance Computing:
Enhanced networking and
cloud-scale clusters for complex
problems
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Backup & Restore:
Durable, cost-effective options
for backup and disaster
recovery
Data Lakes and Analytics:
Comprehensive, secure,
scalable, and cost-effective data
lake and analytics solutions
Hybrid Cloud Architecture:
Extend your IT infrastructure to
the AWS Cloud
Blockchain:
Shared ledgers for trusted
transactions among multiple
parties
Database Migrations: Save time
and cost by migrating to fully
managed databases
Internet of Things : Easily
scale to billions of devices and
trillions of messages
Business Applications:
Simplify management and
lower the cost of existing
business applications
DevOps:
Rapidly and reliably build and
deliver products using DevOps
practices
Machine Learning: Machine
learning in the hands of every
developer and data scientist
Containers:
Fully managed services for
every workload
E-Commerce:
Drive small or large e-
commerce businesses with our
highly scalable, secure,
solutions for online sales and
retail
Mobile Services: A
range of services to help you
develop mobile apps that can
scale to hundreds of millions of
users globally
Service Methodology

Technical Enablement:
Business Enablement:
As an APN Partner, you will have access to
You become eligible for a number of different
numerous technical training opportunities to
Funding Benefits, access to Partner Development
support you in strengthening your AWS-based
Managers to help guide you through your journey,
business
and gain the ability to apply to several APN
Programs
Partnership Model:
The AWS Partner Network
(APN) is the global partner
program for AWS

APN Consulting Partners/APN Technology Partners

Sales & Marketing Enablement: APN Consulting Partners are professional services
firms that help customers design, architect, build,
Opportunities to participate in co-branded
migrate, and manage their workloads and
Marketing Campaigns, Joint Customer-Facing
applications on AWS. APN Technology Partners
Webinars, Case Studies, Sponsorships, and more.
provide software solutions that are either hosted on,
or integrated with, the AWS platform

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Success Cycle
Amazon has been in the business the longest time compared to the other two giants, Microsoft (Azure)
and Google (Cloud Platform), and this gave them a first-mover advantage in what Amazon has called the
“Cloud Virtuous Cycle”

Value based Pricing

Value Generation Customers

Continued Usage
Innovation

Low Infrastructure High Infrastructure

Cost Demand

Economies of
Scale
Service Limitations

Some of the AWS limitations are obvious, but others are hidden and should be carefully considered

Limitations OF Amazon EC2:

AWS sets default limits on resources which vary from region to region. These resources consist of images, volumes, and
snapshots. You can launch the limited number of instance per area. However, you can request to increase the limit
Lack of relevant knowledge by client team :
AWS is an excellent and extensive platform, and you need to know what you’re doing if you want to use it. To be able to
take advantage of all the useful features and services offered by AWS, you’ll want to know the platform deeply
Technical support fee:
The monthly fee includes a limited amount of support. If you need immediate assistance you can opt for one of three
support packages: Developer, Business, or Enterprise. This will increase monthly costs, but is a necessary investment
General Cloud Computing issues:
AWS is not exempt from the basic cloud computing issues such as downtime, security, privacy, limited control, and
backup protection, Microsoft Azure has an advantage over AWS in this case

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Gaps in Service Quality

• Largely this gap does not exist. However as customers grow, needs
Knowledge Gap: are changing

• Regular Outages and lack of liability on the part of AWS creates a

Standards Gap: gap in service standards

Delivery Gap: • Top notch delivery

• Unclarity in focus group leading to internal shareholders looking

Internal Communication Gap: across multiple customer profiles leading to fragmentation

Perception Gap: • Lack of clarity due to overwhelming options

Interpretation Gap: • On point communication delivery

**Red boxes indicate possible service quality gap

Comparative service performance
Key issues with existing solution

Lack of customer centricity Difference in performance

Overwhelming features, in creation of service levels across different
prices & apps offering geography

Not highly interoperable

PR & image issues Unfriendly and cluttered UI
with legacy systems

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Addressing the issues

Complimentary AWS Amazon EC2 Support Fee Data Loss Platform expansion
Training • Relaxation of the • Currently support • Offer protection • Currently the AWS
• AWS training and EC2 limits for the fees deter the clients against data loss so platform supports
certification to build region for critical from choosing AWS that more limited software and
cloud skills so that work up to a certain in many cases prospective clients operating systems
clients can get more limit • Implement support can be assured of • Improve the
out of the cloud • Increase or decrease fees on usage basis their data protection shortcomings of the
• Digital and the EC2 limit on an so that only the • Address the platform for the
classroom trainings ad hoc basis so that clients who need it weaknesses of latest BI and
so that participants utilization id more pay for it shared technology Hadoop
can learn at their optimum and cloud technologies
own pace computing in
general

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THANK YOU!