DEVELOPING AN EVENT

CONCEPT

ELMA P. VILLAVICENCIO
What is a

STAKEHOLDER?
 A stakeholder is
someone that is
involved in your
project or has a
vested interest in its
success or failure.
Who are the INTERNAL STAKEHOLDERS?
They are directly involved in
developing the project.
They have authority to manage the
project by handling responsibility of
work performance, organizing and
planning; effectively ensuring that all
phases of the project are done
accurately and efficiently.
Who are the EXTERNAL STAKEHOLDERS?
They supply needed elements
for a project's success.
They need to stay in
communication at all times on
goals, milestones and
deliverables.
 Internal and External Stakeholders
Internal Stakeholders External Stakeholders

SUPPLIERS
EMPLOYEES SOCIETY

GOVERNMENT

MANAGER COMPANY
CREDITORS

SHAREHOLDERS
OWNERS
COSTUMERS
 Who is the Principal host,
participates and attends
several events throughout the year
including webinars, conferences,
training sessions and more.
a. Event Principal
b. Suppliers
c. Local Authorities
 Who is the Principal hosts,
participates and attends
several events throughout the
year including webinars,
conferences, training sessions
and more.

a. Event Principal
 It simply refers to those people living in
a given locality irrespective of their
origin and may be sharing or having
some common interests in the area.

a. Local Community
b. Organizing Committees
c. Staging Contractors
It simply refers to those people
living in a given locality
irrespective of their origin and
may be sharing or having some
common interests in the area.

a. Local Community
It can assist in the process of managing the
myriad of tasks that need to be
done. Committee members, having a good
knowledge of the event management plan,
are well placed to provide training,
supervision and assistance to other
personnel involved in the organisation of
the event.
a. Colleagues
b. Organizing Committees
c. Entertainers
It can assist in the process of managing the
myriad of tasks that need to be
done. Committee members, having a good
knowledge of the event management plan,
are well placed to provide training,
supervision and assistance to other
personnel involved in the organisation of
the event.

b. Organizing Committee
In a supply chain, a vendor, or
a seller, is an enterprise that
contributes goods or services.
a. Local Community
b. Customers
c. Suppliers
In a supply chain, a vendor,
or a seller, is an enterprise
that contributes goods or
services.

a. Suppliers
It is an organization that is officially
responsible for all the public
services and facilities in a
particular area.

a. Local Authorities
b. Customers
c. Staging Contractors
 It is an organization that is
officially responsible for all the
public services and facilities in a
particular area.

a. Local Authorities
 It is a person or thing of a
specified kind that one has to
deal with. Buys good, service or
business

a. Customers
b. Organizing Committees
c. Staging Contractors
 It is a person or thing of a
specified kind that one has to
deal with. Buys good, service
or business

a. Customers
It is a person with whom one
works in a profession or
business.

a. Colleagues
b. Local Authorities
c. Event Principal
It is a person with whom
one works in a profession
or business.

a. Colleagues
 It is the one who are
responsible for setting the
whole stage.

a. Staging Contractors
b. Entertainers
c. Suppliers
 It is the one who are
responsible for setting
the whole stage.

a. Staging Contractors
It is the one who entertain the
participants while the
speaker are preparing or
taking a break.
a. Suppliers
b. Local Community
c. Entertainers
It is the one who entertain the
participants while the
speaker are preparing or
taking a break.

c. Entertainers
KEY OBJECTIVES OF
THE EVENT WITH
THE STAKEHOLDERS
 PROGRAM AND EVENT KEY
CONCEPTS AND OBJECTIVES.
 Think of your goals as your event’s
purpose. Your purpose is the big
picture reason your event exists –
where you want to be vs where you
are now. Event goals are the reason
your event exists – to inform, to
include, to celebrate, to persuade,
etc…
 SMART Objectives Are,
Well…Smart
S – Specific: For example, wedding program that will be held on
August 30 in the year of 2020
M – Measurable: How much – the hard numbers we can measure,
such as 150 visitors on the wedding and 30 of them will not attend.
A – Achievable: Not only is the objective achievable, we’re also
relatively likely to accomplish it. The wedding will be successful
from the church to reception.
R – Relevant: The couple will be happy and well satisfied. That is
the objective why the event maker do their best.
T – Time-bound: From the day that they call to the office, the
group will make the whole plan of the wedding from the start till
the end.
 Or maybe they should be
SMARTER?
Evaluated- The final summary of the goal should not fall on
you like a bolt from the sky. In pursuing your objectives, you
should evaluate the progress on a regular basis. This way you
will know at what stage you are and what actions you should
take to ensure 100% achievement of the goal by the end of
the set time-frame.
Reviewed / Readjusted / Recorded- The last R in
SMARTER is defined differently by various specialists.
However, the three main trends point to the fact that the
realization of the goal should result in some reflection and
further action. It’s worth checking if it’s not your approach
that blocks the goal. It is also worth documenting the various
stages of its implementation, to be able to look at them later
and draw valuable lessons from.
The learners will apply
the SMART objectives
by organizing their own
Events.
Ask the learners on how they
think about the lesson and
how it may be helpful for
them. How are they going to
apply it in their daily lives?
Learners will share
the lessons learned
in the class about the
topic
 Event Objectives
 Step #1 – Collect the data
 Step #2 – Pick the goals that you can implement using
events
 Step #3 – Check your budget
 Step #4 – Run a SWOT analysis ( strength, weakness,
opportunities and threats )
 Step #5 – Assess your resources
 Step #6 – Check the event calendar for the upcoming
months
Additional activities for application
or remediation

Search different
techniques in organizing
events online.
THANK YOU