Documente Academic
Documente Profesional
Documente Cultură
Vap
Coils
Mats
Creams
Time
• In 1998 , SC Johnson acquired
controlling stake in Karamchand
Appliances
• Slogan " Macharoen ka Yamraj “
• MMR to differentiate itself
• Ad claiming Extra MMR highly
criticized
Revamping Strategy
Efficacy
Low High
High
Side Effects
Low
Extra MMR Low Side effects
Aggressive Competitive
Marketing Pricing
Coils
Price: Rs. 70-80
AA Battery Operated 10 pieces of sticks per
30 days X 8 hrs. of pack
life
Positioning
• Urban Markets – Vaporisers, Coils ,
• 60 + 15 nights extra.
Advertising Strategy
• Advertisement in IPL on third umpire screen.