TANTANGAN

PEMASARAN
JASA RADIO
DI TENGAH PERKEMBANGAN
TEKNOLOGI INFORMASI

MNI aiparikesit@gmail.com
IT’S all about
CONTENT
VIDEO
IS EVERYTHING
YOU TUBE
IS THE KING
VIDE
Tantangan Pemasaran
JASA RADIO
 ?? ?
? Radio Business Today
from advertiser point of view
 MEASURABLE
Key
Performance
Indicator

MESSAGE
CONVEYED

IMPORTANCE FOR ENGAGE

MENT
ADVERTISERS ???
ONLY RADIO HAS THE CAPABILITY
 YES ... RADIO IS NEEDED
But ...
In What Way and How ???
 ?
The Bussiness

DIGITALIZATION

Technology
IF YOU CAN’T BEAT
THEM JOIN THEM
You’d better do it cause
it makes you feel good
QUEEN 1978
 Experience

Reputation Success
History Browsing, Report
Comparison
Surfing, SOCMED
Recommend Justification
Searching Posting
ation

I A
A S S
RFP / TOR RADIO
CONSUMER BEHAVIORAL vs PLACEMENT
PROPOSAL
MODEL
 Millenials

Budget
internal
Creative
Concept

ADVERTISER
DEMAND
MEDIA
ORDER Radio
PLACEMENT
Media Choices

Regulation
external
Trend

POLECSOC
Media planner or implementer
Promotion
Marcomm
PR Persons
Cor.Sec

RECOMMENDATOR MILLENIALS

DARAH R
EDUKASI + PENDEKATAN + DATA Kurang !!
 Heritage, Big Names and Good Reputation
are excellent and advantageous

BUT
Data Management
is no 1

DATA
MANAGEMENT
DATA MANAGEMENT
It is important to gather all data that relevant Data Presentation

and could boost your brand or services

Data Sharing

Data Processing
REACH
THE Data Storage
UTMOST
POSITION
Data Collection
 DIGITAL REACH & ENGAGEMENT
Mobile Apps : downloader,
engagement

Websites : bounce rates,

Live Streaming : Video +
UV, time spent, Audio : platform, users,
viewers, platform

SOCMED : followers,
engagement
 01 #1 PROMOTION

#4 RETAINMENT
02
04 #2 ACQUISITION

#3 CONVERSION 03
RELATIONSHIP
MARKETING

Relationship Marketing is defined by

putting an emphasizes on
client retention and satisfaction,
rather than a dominant focus on sales
transactions.

Jessika Phillips
participatory journalism
The rise of “we media”
“Journalist Credibility”