COCA-COLA Pakistan

Amna Ameen Farooqui (703)

Iqra Atta (716) BBA(HONS)
Amna Aslam (704) Morning(A)
Iqra Arif (715)
 Introduction
• The Coca-Cola Company is an American multinational
beverage corporation, and manufacturer, retailer
company.
• Best known for its flagship product Coca-Cola, invented
in 1886 by pharmacist John Stith Pemberton in Atlanta,
Georgia.
• After Independence, Coca-Cola came to Pakistan in
1953.
• Later on, Fanta was introduced in 1965, Sprite was
introduced in 1972, and after a gap of 30 years, Diet
Coke and Fanta Lemon were introduced in 2001.
 Mission Vision Values
• Mission:
• To refresh the world…
• To inspire moments of optimism and happiness...
• To create value and make a difference.
• Vision:
• is based on 6 P’s :
• People
• Portfolio
• Partners
• Planet
• Profit
• Productivity
 Mission Vision Values
• Values:
• Leadership: The courage to shape a better
future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
 Study of Organizational
Behaviour Variables in
COCA-COLA Pakistan
 1-Turnover
• Overall low turnover rate.
• Why employees are Happy to be the part of
Coca Cola:
1. Financial Reward
2. Training and Mentoring
3. Energizing Environment
 2-Absentism
• Average absenteeism rate is low
• Annual leave policy
• Privileged leave
• Sick leave
• Half-day
• Casual leave
• Compensatory-offs
 3-Deviance Behavior
• Deviance behavior is a kind of behavior that
violates social norms and arouses negative social
reactions. Crime is also type of deviance behavior
which is not found in Coca-Cola company.
• The Coca-Cola’s anticorruption programs extend
throughout the company. All employees of a
Coca-Cola company have anticorruption policies
and procedures communicated to them.
4-Organizational Citizenship Behavior
• OCB refers to individual behavior that is
discretionary and promotes effective functioning
of the organization. OCB can increase knowledge
sharing and job performance of company.
• In Coca-Cola company the level of employees
commitment is very high. It is also found there is
high relationship between employees commitment
and employees turnover. Since employees are
highly satisfied and turnover rate is low.
 5-Job Satisfaction:
The Coca-Cola company believes employee
satisfaction is very important and that
employees who are motivates and appreciated
generate better-quality results.
• Compensation
• wages
• Working hours
 6-Conflict Handling
• Listen, then speak out
• Gather the groups
• Being impartial
• Taking immediate action
• Promoting teamwork
 7-Teamwork
• They work as a global team
• Depend on two core components: Brand and
people
• Inspired and motivated
• Culture is more collaborative
 8-Emotions
• Positive emotions
• Success depend on motivated employees
• Satisfaction
 9-Communication

• Communication is the medium through which

companies Can relate with others.
• In COCA-COLA company ‘Liquid Communications’
was developed to engage employees .
• Continuous innovation is key to the ongoing success
of Liquid Communications.
 10-Values and attitudes at work
•Coca Cola believes success depends on motivated
and committed employees.
• We need them to feel that they play a real part in
helping our business meet its goals and have an
understanding of what they are .
• Great place to work.
• Training and development.
• Pay and reward.
• Open and inclusive.
 11-Decision Making
•Decision making in Coca Cola Company is of two
types centralize and decentralize.
•Centralized organizational structures rely on
one individual to make decisions and provide
direction for the company.
• Decentralized decision making rely on a team
environment at different levels in the business.
Individuals at each level in the business may
have some autonomy to make business decision.
 11- Decision making Con’t
• In COCA-COLA we can see team-members, co-
workers, partners working together and making
contributions on their own.
• Collective Reasoning
• Data Driven
• Gut Reaction
• List Approach
 Conclusion
• Coca-Cola is a worldwide renowned and successful
company that is able to work so well because of their
efficient management policies and practices for well
being of their employees and customers.
• By reviewing above points it can be said that the
company gives a lot of attention and care to keep
their employees happy, satisfied and give an
energizing environment so that they work hard,
enjoy the facilities provided and have positive and
friendly attitude with others.