Documente Academic
Documente Profesional
Documente Cultură
MCCARTHY, 1960
Product
4 PS
Promotion MARKETING Price
MIX
Place
4 PS MARKETING MIX
MCCARTHY, 1960
FUNCTIONALITY,
Product APPEARANCE, QUALITY,
Product PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT
Product
People Price
5 PS
MARKETIN
G MIX
Promotion Place
5 PS MARKETING MIX
JUDD, 1987
FUNCTIONALITY,
APPEARANCE, QUALITY,
Product PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT
Product
LIST PRICE, DISCOUNTS,
ALLOWANCES,
Price
FINANCING, LEASING
OPTIONS
ADVERTISING, PERSONAL
SELLING, PUBLIC
Promotion
RELATIONS, MESSAGE,
MEDIA, BUDGET
Promotion Place PEOPLE-POWER
VARIABLE: CONTRACTORS
(SALESPEOPLE, CUSTOMER SERVICE,
People SALES SERVICE…),
INFLUENCERS (R&D, STAFF
MARKETERS, PRODUCTION
SCHEDULING…)
6 PS MARKETING MIX
KOTLER, 1984
Product
Public
opinion
formation
Price
6 PS
MARKETIN
G MIX
Political Place
power
Promotion
7 PS MARKETING MIX
BOOMS & BITNER, 1981
Product
Physical Price
evidence
7 PS
MARKETIN
G MIX
Process Place
People Promotion
7 PS MARKETING MIX
BOOMS & BITNER, 1981
INTERACTION
BETWEEN AN
EMPLOYEE AND
Physical Price LIST PRICE,
evidence DISCOUNTS,
Physical CUSTOMERS (E.G.
BROCHURES, COMPANY
Price ALLOWANCES,
evidence
STATIONERY, BUSINESS CLASIFICACI FINANCING, LEASING
CARDS, REPORTS, ON DE LAS OPTIONS
FALTAS
COMPANY WEBSITE, ETC.)
DISCIPLINARI
AS Y SUS
SANCIONES
Process Place CHANNEL MEMBERS,
ACTIVITIES, CHANNEL
Process PROCEDURES, Place MOTIVATION,
PROTOCOLS MARKET COVERAGE,
LOCATIONS,
LOGISTICS, SERVICE
People Promotion LEVELS
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