Games publishers

The Role of a video game publisher

• The role of a video game publisher is that they produce actual copies of the games. In order to manufacturer
the games they have to pay the cost for development advertising the games to inform the audience. They
need to have a lot of money to back the publishers as they normally pay the cost for development for the
games upfront so need to be major international companies. They can also be a console manufacturers. The

video game publisher can have a designer within the company which is called in-house publisher.
 Nintendo
Nintendo was founded in September 23, 1889 in Japan.
The three of Nintendo's most important top selling games are Super Mario which has the highest selling statistics of 40.23 million.
Second is Legend of with 6.51 sold and the third most popular is Zelda 2 : The adventure of link which sold 6.51 million.

The advertising materials which Nintendo use are TV advertisements to inform people what is the most popular and latest game out is
to purchase. They also have online advertisements such as pop ups, this is good for their business as they advertise their games by
using different advertising materials to attract a massive audience to buy their games.
The genres of games which they mostly distribute are action/ adventure, platform and sports. Such as G.I. Joe, Donkey Kong and Wii
sport resorts.
Nintendo is targeted towards all ages as there different types of games and genres for people with different interests. They have
simple and straight forward games which is fun and educational for kids which they would love and appreciate, an example for this is
Dora the Explorer. Boys on the other hand would be interested in football games such as Fifa, this would appeal to them as they can
compete with their friends. Where Just Dance would mainly appeal to girls as they can play as a group with their friend. Which would
make it fun and enjoyable to play.
The Media consumption for Nintendo is streamed through the internet, radio, TV and bill boards ETC in by marketing it would
persuade and encourage the public to buy games.
Nintendo are a publisher for video games which has become Japan’s third most successfully games industry.

Interesting facts about Nintendo

Nintendo is one of the oldest companies known across the world as it began in 1889. However in 2009 Nintendo sold 2.5 systems
every second. They have retailed over 565 million hardware items and the company have also sold 3.4 billion software units.

http://en.wikipedia.org/wiki/Nintendo
 Electronic Arts
EA was founded on May 28, 1982 by Trip Hawkins

The advertising materials which Electronic Arts use are billboards for outdoor advertisement for people walking past and drivers to
see which the latest games are out to purchase. Radio commercials and TV advertises for their games would be an advantage for
EA as there would be an increase in sales, as more people would want to buy their games. However another advertising material
which they also use are newspaper and magazines.

The three of EA’s most important top selling games are Mario which sold 240 million in 1981, the second is Pokémon which sold
207 million on February 27, 1996. However the third most popular game is Tertis, 125 million sold in June 1985.

The genres of games which they mostly distribute are racing, first person shooter, life stimulation, the examples for this are Need
for Speed Nitro, Medal of Honour. EA do not focus on one type of genre, they produce a wide range of other genre’s as well. This
would appeal to the audience as they can choose a game which appeals and interests them which they can find enjoyable.

EA is targeted towards both males and females, this is because they have games which are aimed towards boys an example for this
is Battlefield. This would appeal to them as they can play and compete with their friends, the game is fast paced which makes it
exciting for the player to play. Players can gain points which they can spend on special weapons and can also improve on their
characters for free. Where as Sims is targeted mainly towards girls, this is because they can create and control their own characters
in a real life experience in the game, also the Sims ages, can live to 90 Sim’s days.

Electronic Arts is an worldwide developer, seller, producer and supplier of video games it developed into an in house games
developer and backings for other consoles in the 1990’s an example for a console is Nintendo Wii.

Interesting facts about EA

The business shuts down the Japanese expansion studio which is called EA Japan. However they only
Produced one game which was Theme Park DS port. Another fact about EA is that the business
sold music and soundtracks from it most popular games which they sold in Apple's iTunes music store.

http://en.wikipedia.org/wiki/Electronic_Arts
 Ubisoft
Ubisoft was founded in 1986, it is a French video game publisher.
The advertising materials which Ubisoft use to market their games are by TV advertisements, word of mouth is very popular as if a lot
of people are talking about the games people would want to purchase them. They also advertise by using billboards and online pop
ups.

The three top selling games for Ubisoft are Rayman 22 million sold which is the highest statistic sold. Tom Clancy’s Rainbow Six is
second with 20 million sold, and the third most popular game for Ubisoft is Tom Clancy’s Splinter Cell which sold 19 million.

Ubisoft is aimed towards both males and females, this is because it is the way of socialising, an example for this is playing as a family or
friends. You can also create your own powerful characters when competing with other people. They target people with different ages
and interests, such as UBI World is aimed towards young girls around 8-11 year olds. As you can create hairstyles, jewellery and design
your own house, there are also other fun activities to choose from. Where as Call of Juarez: Bound In Blood is aimed towards boys
around 15-18 year olds. This would appeal to then as it is packed with full action and violence in Mexico. The media consumption for
Ubisoft is all of their games produced have all the same platform of PC.

Ubisoft is a publisher as well as a publisher for video games, they have head offices in Montreuil- Sous- Bois in France. However the
games company has studios in 17 counties as the games business is global.

Interesting facts about Ubisoft

As the company is global they have so many studios around the world such as Romania, Paris, Montreal Etc., Ubisoft is one of the
largest companies in Europe. As soon as it was created the company got deals from other games companies such as EA and Sierra On-
Line, this lead the company to grow and be successful.

http://en.wikipedia.org/wiki/Ubisoft