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In Dealing With
The Challenges Faced By
Entrepreneurs
18CQCMD046
GANTA SIREESHA
INTRODUCTION
Entrepreneurship is a dynamic process of vision, change and creation.
Features of Entrepreneurship – Accepting challenges, Object oriented,
Innovation, Economic activity, Leadership functions, Risk taking
Two essential invisible resources for entrepreneurs are social capital and
psychological capital.
Psychological capital is denoted as “HERO” (Hope, Efficacy, Resilience,
Optimism) by Luthans in 2012.
Social capital defined by Albrecht (2006) includes situational awareness,
presence, clarity, and empathy (SPACE).
PsyCap will help companies in developing a strong workforce.
NEED FOR THE STUDY
If the PsyCap of entrepreneurs is very high, they have the potential to
deal with the challenges in an effective way.
OBJECTIVES