Innovation and creativity

in
organizational change

Prepared by
Stephani shetha Robert
Ty p e s o f c h a n g e

Reactive Change
01 Making changes in responses to problems or
opportunities as they arise.

02
Proactive Change
Involves making carefully thought out changes
anticipation of possible or expected problems
or opportunities.
(Also called as Planned change )
 The forces of change :
Outside the organization

Demographic Te c h n i c a l
Characteristics Advancement

Market changes Social & Political

pressures
Areas in which change is often needed

 Change people

 Changing technology

 Changing structure

 Changing stratergy
 Organizational Development
Organization Development (OD)
Set of techniques for implementing planned change to make people
and organizations more effective.

Change Agent

A consultant with a background in behavioural sciences who can be a

catalyst in helping organizations deal with old problems in new ways.
 The OD Process

Intervension Evaluation
Diagnosis
( What should we do (How well has the
( What is the problem )
about it ?) intervention worked?)

Feedback
( How can the diagnosis
be further refined?)
 Types of Innovation

Product innovation
Change in the appearances or performance of a product or the creation of a new one.

Process innovation
Change in a way that a product is conceived, manufactured or disseminated.

Incremental innovation
Creation of products, services or technologies that replace existing ones.

Radical change
Creation of products, services or technologies that replace existing ones.
Creativity is considered to be the source of new
and competitive ideas through which an
organization positions itself in its environment. A
distinction is made between means‐end planning
and emerging alternative approaches to planning. It
is argued that in means‐end planning schemes
creativity is predominantly a problem solving
activity seeking to find an ideal mix of instruments
to meet a clearly stated goal.