COMMUNICATION

SKILLS

By : Muhammad Ali, Shikarpur Campus

Lecture-5
Class-BBA.1
COMMUNICATION SKILLS
 It is an ability to use language and express
information
 Critical element for the personal and professional
life
COMMUNICATION
Communication is the process of sending and receiving
information among people
Feedback

receiver sender

SENDER RECEIVER
COMMUNICATION IS A SERIES OF
EXPERIENCE OF

HEARIN SMELL
G

SEEING

TASTE
TOUCH
MOST COMMON WAYS TO COMMUNICATE

SPEAKING

BODY
COMMUNICATION WRITING
LANGUAGE

VISUAL
IMAGE
COMMUNICATION METHOD
Voice
Voice Mail
Mail Electronic Teleconference

Media
Computer
Videotape
Conference
Conference

Faxing
Faxing E-mail
E-mail

Instant
Global Communication Websites
Messages
TYPES OF COMMUNICATION
 On the basis of organization relationship
 Formal &
 Informal

 On the basis of flow

 Vertical
 Crosswide /diagonal
 Horizontal

 On the basis of expression

 Oral
 Written
 Gestures
BARRIERS TO COMMUNICATION

Semantic barrier

Emotional/ psychological
barrier

Organizational barrier

Barriers by superior &

Colleagues
SEMANTIC BARRIER

 Symbols, phrases
with different
meanings
 Badly expressed
message
 Unclear assumptions
 Specialist language
EMOTIONAL/
PHYCHOLOGICAL BARRIER

 Premature evaluation
 Inattention
 Loss of transmission/
poor retention
 Distrust
 Failure to
communicate
ORGANIZATIONAL BARRIERS

 Policies
 Rules & Regulations
 Status relationship
 Complexity in organization
BARRIERS BY SUPERIOR &
COLLEAGUES
 Barriers by superiors
 Attitude

 Fear of challenge of authority

 Lack of awareness
 Lack of time

 Barriers by Colleagues
 Unwillingness to communicate
 Lack of proper incentives
HOW TO AVOID THESE BARRIERS?
BY LEARNING EFFECTIVE COMMUNICATION
SKILLS
 COMMUNICATION SKILLS/
TECHNIQUES
 Encourage your friend / company to improve all
types of communication
 Be honest while communicating
 Be direct and not aggressive
 Think before you speak or put pen to paper: what
message you trying to convey? What outcome do
you want to elicit?
 Good communicators make much better managers
CONT….

 Match your medium with message

 Wherever possible, use visuals
 Understanding your body language (distance
1m, take a slow breath if tensed)
 Don't use the jargon and acronyms, and also
the technical expressions, unless you are
sure about that your listeners do understand
 Write the way as you will speak
CONT….

 Understanding and using gestures (knowing

different cultures gestures and practice it)
 Learn to listen

Respon
Listen Act
d
 Think about the words you hear, not the person saying
them
 Keep open mind about what people say
CONT…

 Asking Questions (Open, Closed, Fact-finding,

Follow-up, Feed back)
 Exchanging information

Send only
Keep messages Avoid delay in
essential
short replying
messages

 Use method / passage to communicate (IT)

 Reaching an audience
CONT….
• Communicate to sell
 Soft selling
 For example: If you’re wanting to lose weight, consider
replacing breakfast and lunch with Quik Slim. Some dieters
have reported losing as much as 10 pounds in 10 days.

 Hard selling
 For example: NOW you can lose 10 pounds in 10 days
GUARANTEED! Just drink one Quik Slim in the morning and
one at noon to start melting those pounds away.

• Communicating for results

• Communicating at work
GO BACK & REVISE YOUR SLIDES