Pillars of Marketing

Rolls Royce is the best example for

Concentrated Marketing
 Differentiation
Differentiation is at work any time you’re choosing
between two products in the same category. For
example, when you’re buying a soft drink, why do
you choose Coke, Pepsi, Sprite, or Mountain Dew? Is
it because of the taste? The cost? The level of sugar
or caffeine? Or is it something less tangible, like the
way you just want to smile when you drink Coke, or
you feel amped up when you drink Mountain Dew?
These tangible and intangible qualities are what
differentiate one soft drink from another.
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