THE ART OF

CREATIVE
THINKING
How to be innovative and
develop great ideas

By JOHN ADAIR
Presented by:- Group 8
INTRODUCTION
 How the Book will help…
> Develop your understanding of the creative process;
> Overcome barriers or blocks to having new ideas;
> Enlarge your parameters of vision;
> Learn to build on ideas as well as criticize them;
> Increase your tolerance for uncertainty and doubt;
> Listen, look and read with a creative attitude;
> Make time to think;
> Become more confident in yourself as a creative person.

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human creativity

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Use the stepping stones of
analogy

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 Suspend judgement
> We tend to post ‘guards’ on our mind
- Relax self-critical guard and let the idea flow
- Be as prolific as you can with ideas until you find
one that satisfies you
> Beware of Critics!
- Premature criticism from others can kill off seeds of
creative thinking
- Surround yourself with people wisely
> Effect of Social climate

“To find fault is easy; to do better may be difficult” -

Plutarch
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 Learn to tolerate ambiguity
> Some finds any sort of ambiguity uncomfortable and
even stressful
- They try to escape from the unpleasant state of
not knowing
- Leads to Anxiety – A diffused fear
> What person needs - ability to contain, control or
manage anxiety, so that it does not freeze us into
inaction
> More creative thinkers have a higher threshold of
tolerance to uncertainty, complexity and apparent
disorder than others
> The key is Courage and perseverance

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“There must be a beginning of any great matter, but the
 Drift, wait and obey
> Knowing when to turn away from a problem and leave
it for a while is an essential skill
> when ideas are beginning to surface, resist the
temptation to start thinking consciously about them -
Let them saunter in at their own time and place
> Creative thinking stems from seeing or making
connections

“A person is judged not by his or her answers but by the

questions they ask”

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 Sleep on the problem
> It is about some Depth Mind activity
- Program Depth Mind for a few minutes before going
to sleep
> Dreams suggest an inner freedom to make all sorts of
random connections between different constellations of
brain cells
> how the Depth Mind works does not matter, What does
matter is that it does work
> when a brief idea comes, write it down
- Ideas that come unsought are valuable and should
be secured, because they seldom return

“It is the heart always that sees,

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 Working it out
> Actually trying to make or produce something -
Continuing the process
> Creative thinking leads you to the new idea; creativity
includes actually bringing it into existence
> Knowing when to stop thinking and to try working out
an idea is an important act of judgement
> Implementation is an integral part of Creative
Thinking

‘Not begun at all till half done.’

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 Think creatively about your life
> It is not what happens in life that matters but how we
respond
> Seek to identify what you are born to excel at, and
make sure you are working in the right area
> The freedom to make mistakes is the best
environment for creativity

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Thank You!
Questions?

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“…”

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