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Group members
R Alok Yadav 44
R Nikhil Mohite 46
R Brijesh Vishwakarma 42
R Sagar Salunkhe 30
R Rohit kadam 14
R Praveen Singh 35
R Sacchitanand Tripathi 39
÷mnibus Survey
R Background
R What is the ÷mnibus
R Why and what is it used for
R Survey design
R How can it be used?
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R An
is a method of
quantitative marketing research where data
on a wide variety of subjects is collected
during the same interview.
R Dsually, multiple research clients will provide
proprietary content for the survey (paying to
'get on the omnibus'), while sharing the
common demographic data collected from
each respondent.
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R üt͛s a population representative survey
conducted at regular intervals.
R The survey costs are shared by clients who
buy into it on a per question basis, making it
more cost-effective than setting up your own
bespoke survey.
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R ÷
'
R Access by telephone
R Access face to face
R Access by internet
R or a straight forward questions for example, ͛
when did you last buy͙͙͙.? , ͚do you own͙͙.?
÷r have you ever ͙͙͙?͛
R Where top of the head answers are perfectly
acceptable.
ADVANTAGES
R The omnibus user has the advantage of
original question design, privacy of information
and representativeness of sample, without
having to bear all the fieldwork cost alone.
R The user pays only for the number of
questions included and this is very cheap form
of original survey research.
R The advantages to the research client include cost
savings (because the sampling and screening costs
are shared across multiple clients) and timeliness
(because omnibus samples are large and
interviewing is ongoing).
R An omnibus survey generally uses a stratified sample
and can be conducted either by mail, telephone, or
ünternet.
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Õust about anything that anyone would want to know
about consumers.
or instance,
R survey for tracking the effectiveness of advertising;
monitoring public opinion;
R obtaining consumers͛ views of products, brands or
services for marketing development;
R monitoring behavior amongst users or buyers; or to
screen new ideas or concepts
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R A consumer omnibus, running twice weekly,
providing data from sample size of 1000-2000,
R Methodology: computer assisted telephonic
interviews(CATü).
4 !2
(ünterdisciplinary Development
Consultants, ünc.), is Latin America's premier
market research and public opinion company.
R üt carries ÷MNüBDS TYPE SDRVEY EVERY 3
M÷NTH.
5.ë"
R ünternational omnibus with access to cost
effective worldwide consumer behavior and
opinions.
R The following key consumer market can be
researched within 6 days: rance, Germany, ütaly,
Spain, great Britain, and DS sample size 1000 adults
per company.
R Questions by Wednesday and results ready by
next Wednesday.
i
R Provides omnibus surveys as one of its research services. Experience
includes agricultural inputs and crop protection products, machinery,
veterinary, animal health and nutrition and
R pet products, biotechnology, seed and e-commerce.
R Website: http://www.produce-studies.com
"
&
R An omnibus that runs every six weeks to a representative field
of 200 retail pharmacists, which measures pharmacy
information at the point of sale.
R Website: http://www.tnsofres.com
Lets catch the bus