IDEA SUBMISSION

TEMPLATE
ALL CONTENT SHOULD BE IN ENGLISH
INFORMATION ON WHAT YOU HAVE TO
DO NOW
On makeitbright.com you have chosen a challenge. It is time
for you to explain to us how you will solve the challenge.

Within this template you will describe what your idea is.

You need to make a three page (not including first and last pages)
PDF/PPTX in 16:9 format.

In the following slides, you will find help to make sure you have a solid
idea which fulfills the three criteria of insight, innovation and impact.

Once you have completed this template, you will upload it to the
Make It Bright platform in your profile.

Your presentation starts with the next slide

 [TEAM NAME]
[TEAM MEMBERS NAMES]
[COUNTRY / CITY]
[IDEA]
WHAT’S YOUR INSIGHT?
A bright idea is always based on a clear insight.
Please use this slide to share your insight. So to present a successful pitch, you should
We have also have some tips on how to start. first start with a strong insight and opportunity.

 Select your area of interest and target audience

(e.g. customers, employees, communities etc.) to
focus on

Some useful online search ideas:  Research JTI, its business and competitors

 The principles of insight definition  Understand the marketplace and our customers,
or learn more about our employees, communities
 Where to look for insight we operate in and the environment

 Identify the potential gaps or look for

 Ways to generate and deliver great
opportunities
insights
 Create a SWOT table assessing JTI’s
Strengths, Weaknesses, Opportunities and
Threats

 Focus on the future

 Debate your insights opportunities

WHAT’S YOUR INNOVATION?
While a new idea is an invention, innovation is the
commercial application and successful exploitation of that
idea, e.g.: Please use this slide to share your innovative idea.
We also have some tips on how to start.
 Developing an entirely new and improved offer to meet
changing demands or needs or engaging a new target
audience

 Extending the range and quality or adding value to an

existing offer (e.g. existing products, services,
experiences, benefits, etc.) Some useful online search ideas:

 Improving or replacing business processes to increase

efficiency and productivity and maximize positive impact  Strategies to generate new ideas
 Think outside the box
 How to boost your creativity
 Go broad before you narrow down
 How to run a brainstorm session
 Keep it simple  Creative exercises to come up with new ideas
 And have fun along the way!
WHAT’S THE IMPACT?
Please use this slide to describe the impact of your idea.
We also have some tips on how to start.

Making an impact is doing things that have a profound positive effect on those around
us.

 How does your idea impact positively our business, our employees, our customers,
the communities in which we work, or the environment?

 What’s the short-term and the long-term impact?

 Show us what the bright future of JTI will look like

THANK
YOU