Documente Academic
Documente Profesional
Documente Cultură
MARKETING
C V M JAHNAVI
BFT/18/291
INTRODUCTION
Formed in 1946, is a dairy cooperative movement in India.
Has a 15% market share in the Rs 15,000 crore milk category, and a
37% share in the Rs 900 crore organized ice-cream segment.
PRODUCT PLACE
4P’s of
AMUL
PRICE PROMOTION
Produc
It produces icetcreams, bread spreads, milk
drinks, fresh milk, powder milk, cheese,
ghee, butter and desserts
Pric
e
• Amul malai paneer- 19 rupees, amul butter 23 rupees,
amul fresh cream 28 rupee, amul gold milk 56 rupees,
amul kool kesar 30 rupees, amul mango shake 15 rupees.
Promotio
• Amul moppetn
little girl wearing a polka
dress; created a home in hearts and minds
of millions of Indians.
Plac
• Amul comprises ofe300 stock keeping units,
46 sales office, 3600 distributors, 1,00,000
retailers with refrigerators and 500,000 non-
refrigerator retail outlets
LIQUID FRESH
MILK
ES
T
BU
LA
T
TE
CO
R
O
CH
PIZZA
CREAM
ICE
COMPETITION
LowCos Robust
t Strate Supply Chain
gy
Success!!
Strong
Distributi Divers
on Networ e Prod
k u c t Mix
Te c h n o l o g y
and e - i n i t i a t
ives
CONCLUSION
• AMUL’S Philosophy
• Trustworthy of 1,000 million Indians
• Also known for food brand
BIBILOGRAPHY
• https://amul.com/
• http://www.amuldairy.com/