Road Map

History and company profile

Mission and Vision
Market Share
History and company profile
 introduction
The Elixir company is the largest producer of wines from
Scandinavia and is one of the global leaders in its field.
The headquarter is located in Stockholm, Sweden.
The company was founded by Ibrahim’s family in 2001,
today, the company is developing in vast and rapid
progress.
The elixir company want to produce a beverages which
can be consumed by all type of consumer
 History line

2001 2004

Elixir Company
Elixir
begin the mass
Company
production
born in
Sweden
 History line

2009 2014

Elixir New brands were

Company introduced
Started
moving
globally
 The winery
Our company choose to use the local winery in order to
improve the inland revenue and increase the vineyard
from local farmers industries,
 Company profile
Name The Elixir Corporation
Industries
Beverages and Winery
Served
Geographic area
Worldwide
served
Headquarters Stockholm, Sweden
Current CEO Sofwan Ibrahim
Revenue £ 20.5 billion (2012)
Profit £ 8.9 billion (2012)
Total Employees 90,000 worldwide
Company’s mission
 Company’s mission
1. Producing world’s first halal wine
2. Refresh the world
3. Inspiring the moment of happiness
 Company’s vision
• For People : Be a great place to work where people are
inspired to be the best they can be.

• For our Partners : Nurture a winning network of customers and

suppliers, together we create mutual, enduring value.

• For Planet : Be a responsible citizen that makes a difference

by helping build and support sustainable communities.
Market share
Worldwide share
 Company’s branches
Our branches already spreading to the entire world
1. In American continent we have 17 branches
2. In Europe we have 9 branches
3. In Africa we have 7 branches
4. In Asia and Australia, we have 6 branches
 Achievements
1. Producing world’s first halal wine.
2. Branded as the most favourite wine.
3. branded as wine with unique and unusual taste and
flavour.
 Global competitors
1. Jacob’s creek (Australia)
2. Beringer (napa valley usa)
3. Lindeman’s (london UK)
4. Hardys (Australia)
5. Yellow tail (Australia)
6. Sutter home (Helena USA)
7. Robert mondavi ( usa)
8. Concha y toro (chile)
Global competitors
Australian competitors
Global competitors
American competitors
 Global competitors

London united kingdom

Santiago, chile
 products
Our company has produced almost 500 type of wine and
beverages and spread out globally
 Promotion programs
We promote our product using the advance technologies
with very strict rules because wine is supposed to be
consumed by adults.
Our promotion programs:
1. Using social media precisely and correctly only for our
adult consumer
2. Placing billboards on strategic position
3. Spreading our sales to help promote our products
 The slogan

A Taste full of secrets

The slogan explain briefly about our product which are
unique and have an unexpected flavour without alcohol
and guaranteed as halal wine.